About the role
The Director of Digital Partnerships plays a central role within Free TV Networks’ Creative Services team, serving as the bridge between platform partners and internal creative teams. This role leads the planning, execution, and optimization of creative, promotional, and content‑forward initiatives with major CTV and FAST partners, identifying opportunities to elevate FTV’s brands across platforms, drive co-marketing efforts, and maximize visibility through strategic partnerships and collaboration.
This leader ensures that Free TV Networks’ brand, channels, and content are represented with excellence across partner ecosystems, while supporting internal teams with platform insights, campaign planning, and best‑in‑class creative execution.
Responsibilities
Lead partner marketing workflows. Own recurring creative and content marketing meetings with CTV and app distribution partners (Roku, LG, FireTV, Samsung), ensuring alignment on promotional priorities, creative needs, and campaign timelines.
Manage day‑to‑day relationships with CTV and FAST partners as the primary creative services contact, supporting co‑marketing initiatives, platform placements, and promotional opportunities.
Coordinate the development and delivery of creative assets, metadata, promotional copy, and platform‑specific marketing materials.
Partner with product and technical teams to ensure smooth creative and operational workflows during channel launches, content refreshes, and feature rollouts.
Work closely with internal marketing, content, product, finance, and legal teams to support partner initiatives and ensure creative alignment across all touchpoints.
Execute partner marketing strategies.Support and implement creative marketing plans designed to drive engagement, and platform visibility.
Use analytics and partner insights to optimize creative strategies, improve campaign effectiveness, and identify new promotional opportunities.
Track developments in CTV, OTT, and FAST to inform creative strategy and maintain a competitive edge in platform storytelling and user engagement.
Education & Experience
Bachelor’s degree in marketing, communications, media studies, design, or a related field.
7–10+ years’ experience in digital media, creative services, streaming, CTV, FAST, or OTT environments.
Proven success managing creative or marketing partnerships with major platforms or publishers.
Experience supporting the launch of digital content, channels, or marketing initiatives.
Demonstrated ability to collaborate across creative, product, marketing, and technical teams.
Experience using analytics to guide creative strategy and optimize campaign performance.
Knowledge & Skills
Strong understanding of CTV platforms, OEM environments, app stores, and device‑level marketing surfaces.
Familiarity with FAST channel operations, monetization models, and platform promotional levers.
Knowledge of AVOD, programmatic advertising, and creative considerations for revenue‑driven environments.
Understanding of metadata, asset workflows, and creative delivery processes.
Exceptional interpersonal and communication skills with the ability to influence internal and external stakeholders.
Ability to develop long‑term creative partnership strategies aligned with brand and business goals.
Strong organizational skills with the ability to manage multiple creative initiatives simultaneously.
Comfortable partnering with product and engineering teams to support creative requirements and platform needs.
As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.
VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versantâs sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.
Originally posted on Himalayas