About the role

Happy Mammoth is a fast-growing natural food tech business selling across the US, Australia, and Europe. We formulate, produce, and market gut, digestive, and microbiome health supplements â and performance marketing is a core growth driver for us.

This is not a brand or content role. It sits squarely in paid acquisition and performance creative. We're looking for a Creative Strategist with a direct-response mindset â ideally someone who started as a copywriter and evolved into performance creative strategy.

Part-time freelance contractor

B2C / DTC Experience Required

EU hours (GMT)

Supplements / health a strong plus

This role is about what converts, not what "looks good."

What you'll actually do

Own performance creative strategy for paid media (Meta-focused)
Develop angles, hooks, messaging frameworks, and iterations
Translate data (CTR, CPA, CVR, ROAS) into creative decisions
Build and refine creative testing roadmaps
Brief and iterate with copywriters, editors, and designers
Analyze winning vs losing creatives and scale what works
Continuously improve performance through structured experimentation

What we're looking for

Proven experience in performance marketing creative
Strong copy background (ads, hooks, messaging â not just concepts)
Hands-on experience working with media buyers
Comfort owning results, not just deliverables
Clear understanding of direct-response psychology
Ability to move fast, test often, and iterate

Requirements

Senior-level experience in performance creative and/or direct-response copywriting
Proven exposure to paid media environments (Meta experience required)
Strong understanding of conversion-focused creative and testing
Fluency in English (CVs must be submitted in English)
Ability to operate independently in a fast-paced, remote setup
Available during EU working hours (GMT)

Why Happy Mammoth

Competitive compensation aligned with senior performance roles
Fully remote with clear ownership and accountability
Opportunity to work on high-impact, high-scale performance campaigns
Flexible part-time engagement â work around your schedule

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Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role

Technology & IT Content Writing Creative Strategy Digital Marketing Remote Collaboration remote

Likely questions

Tell us about work you have done that is close to the Creative Strategist role.
How would you approach your first 30 days at Happy Mammoth?
Which of Content Writing, Creative Strategy and Digital Marketing have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you stay organised and communicate clearly when working remotely?

Prepare before the call

A recent example that proves your experience with Content Writing, Creative Strategy and Digital Marketing.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

Ask them

What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Creative Strategist role because I can bring practical experience in Content Writing, Creative Strategy and Digital Marketing, learn the team quickly, and contribute to the outcomes Happy Mammoth needs from this hire.

Creative Strategist

About the role

Walk in with sharper answers.

Likely questions

Prepare before the call

Ask them

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