About the role
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.
Key Responsibilities
ManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.
Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.
Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action.
Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team.
A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs. Establish clear winner criteria and apply learnings across campaigns.
Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution. Deliver structured weekly reporting to leadership.
Cross-Channel Coordination — Align CRM messaging with paid social, organic content, and product promotions to ensure a coherent player experience across all touchpoints.
Tool & Integration Management — Manage ManyChat integrations with external platforms (CRMs, payment systems, data tools). Identify and implement improvements to the automation stack.
Compliance — Ensure all messaging complies with platform policies, opt-in/opt-out requirements, and applicable regulations.
Qualifications
3+ years of experience in CRM, lifecycle marketing, or marketing automation, with hands-on ManyChat experience required.
Proven ability to build complex, multi-step automation flows that drive measurable business outcomes.
Strong understanding of segmentation, behavioral triggers, and personalization best practices.
Experience managing Facebook Messenger campaigns.
Data-driven approach to optimization — comfortable analyzing funnel metrics and making decisions based on performance data.
Familiarity with integrating ManyChat with external tools (CRMs, Zapier, webhooks, or similar).
Experience in online gaming, sweepstakes, subscription products, or high-volume consumer apps is a strong plus.
Strong written English with an ability to craft concise, high-converting message copy.
Advanced AI user — able to leverage AI tools to improve automation, generate copy variants, and analyze performance patterns.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (45 minutes)
Final Interview (30 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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