Massive Rocket

CRM Team Lead

Remote, United States remote Entry Salary not listed
remote Technology & IT Curated
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About the role

Who Are Massive Rocket?
Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we’ve grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you’re excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you’ll feel right at home here.
Every role at Massive Rocket is entrepreneurial. The people who thrive here don’t just focus on their own remit — they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We’re building a culture of ownership, collaboration, and growth, and we’re looking for people who want to make a real impact.
Who Are We Looking to Add to Our Team?
As the CRM Team Lead at Massive Rocket, you’ll take charge of a high‑performing team of CRM Consultants, guiding them as they deliver campaigns and initiatives across multiple channels. You’ll be the engine that keeps execution smooth, performance optimised, and clients genuinely delighted.
You’ll provide clear direction, foster strong collaboration, and use your CRM expertise to help your team deliver work that’s consistent, impactful, and aligned with client goals. Your leadership will elevate the quality of our campaigns and play a key role in driving long‑term client success.
What Will You Do?
Lead and support a team of up to 10 CRM Consultants, ensuring their work consistently meets Massive Rocket’s standards for quality, speed, and execution

Hold the team accountable to best‑in‑class delivery practices and the expectations of the CRM Practice

Lead the end‑to‑end execution of CRM initiatives within the Braze platform across multiple channels

Configure and customise Braze to bring strategies and campaigns to life with precision

Design and launch targeted, high‑impact marketing campaigns using Braze’s messaging capabilities

Leverage Braze’s segmentation and personalisation tools to tailor experiences to specific audience groups

Work closely with the strategy team and other stakeholders to ensure flawless alignment between strategy and execution

Partner directly with clients to understand their goals and shape solutions that deliver meaningful, lasting results

What Makes You a Great Fit
10+ years of CRM experience, delivering high‑quality work across complex customer engagement ecosystems

4+ years in a leadership or management role (Head of CRM, CRM Team Lead), guiding teams to consistent, high‑impact delivery

2+ years of hands‑on Braze experience, with a strong command of its features and best practices

Exceptional attention to detail, including QA across campaigns, integrations, and documentation

Strong grounding in digital marketing, with a clear understanding of how CRM fits into the wider customer experience

Proven ability to leverage AI tools to boost productivity and streamline day‑to‑day workflows

Solid understanding of relational databases and data structures for smarter segmentation and personalisation

Proactive, collaborative mindset, thriving in cross‑functional environments

Excellent interpersonal and communication skills, built through agency or client‑facing experience

Comfortable operating in fast‑paced agency settings, managing multiple stakeholders and priorities

Fluent English (C1 level) with strong written and verbal communication

What Will Make You Stand Out
Braze certifications (Practitioner, Marketer, or equivalent)

Deep, hands‑on experience with the Braze platform, confidently using its full feature set to deliver high‑impact campaigns

Strong SQL skills, with experience analysing data to drive smarter segmentation, personalisation, and decision‑making

Why You’ll Love Working Here
Rocket‑Fuelled Growth – Big challenges, fast learning, and the chance to level up quicker than anywhere else

A Culture That Actually Gives a Damn – Supportive, positive, and built around people who want to see you win

A Global Crew – Collaborate with brilliant teammates across Europe, the US, and beyond

Remote‑First for Life – Work from wherever you feel your best

Real Career Momentum – Clear progression, real ownership, and space to grow into your next chapter

Moments That Matter – Meetups, events, and team experiences that make the journey unforgettable

A Few Things to Know Before We Get Started
Bring Your Own Device – We operate a BYOD policy, so you’ll use your own kit for work
Right to Work – You’ll need a valid work visa; we’re not able to offer sponsorship at the moment
ID Checks – We may ask for proof of identity (passport, ID card, or a recent utility bill)
References – We may request two references, so have names, relationships, and contact details ready
For Contractors – Proof of incorporation and up‑to‑date insurance is required
A Quick Note on Applications
We receive a high volume of applications, and while we’d love to reply to everyone personally, it’s not always possible. If you haven’t heard from us within two weeks, it sadly means you haven’t been successful this time. But don’t let that stop you—we’re growing fast, and new opportunities open up all the time.
Note: Please ensure that your qualifications closely match the criteria outlined in the job description. Applications not meeting the specified criteria may not be processed or considered for this position.
Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role
Technology & IT CRM Digital Marketing MySQL Remote Collaboration SQL remote

Likely questions

  1. Tell us about work you have done that is close to the CRM Team Lead role.
  2. How would you approach your first 30 days at Massive Rocket?
  3. Which of CRM, Digital Marketing and MySQL have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with CRM, Digital Marketing and MySQL.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the CRM Team Lead role because I can bring practical experience in CRM, Digital Marketing and MySQL, learn the team quickly, and contribute to the outcomes Massive Rocket needs from this hire.

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