About the role
Buena is building the technology that real estate runs on. We're making every part of real estate transparent and seamless: From finding and financing to buying and managing properties. In less than 3 years and with fewer than 25 people at our HQ in Berlin, we've become Germany's second-largest property manager
Aufgaben
We're looking for a Growth Marketing Lead who will directly report to our VP Property Management. You will design the growth engine behind our property managers. At the end of your first 180 days, you'll have a repeatable playbook that you scale.
Grow hyperlocal Property Managers from scratch. Most of our property managers grow solely through word of mouth. You'll provide them the tools and know-how to grow predictably through online and offline channels
Partner with PortCo MDs on conversion. Generating leads is half the job. The other half is working with our local MDs to turn those leads into signed property management contracts
Report directly to the VP Property Management and to the Leadership Team. You'll collaborate closely with Linus and his team, who build our Property Management function
Qualifikation
Speak fluent German (C2). Our companies operate locally, and our customers are German homeowners
Are based in Berlin or willing to relocate; this is an in-office role in Prenzlauer Berg
You've got deep performance marketing expertise. You've had a budget, ran campaigns, and can elaborate clearly on the outcomes you achieved
Think commercially. You can take reasonable business decisions on your own and can be trusted to manage 6-figure monthly ad spends
Thrive in ambiguity: You are confident in setting up and running your own experiments and spending time with our local MDs
Benefits
Top of market compensation
Up to €500 close-to-office bonus, if you decide to live within 10-20 mins walking distance to our office
€110/month lunch budget, €50 fitness subsidy
€1,200 yearly education budget
Free books: Buena pays for any book you'd like to read
We're high-growth with a small, tight-knit team: Within the past 3 years we have become Germany's second largest property manager with around 25 full-time employees
We're meritocratic: Your impact gets rewarded, quickly. Our CEO has been a Junior Product Manager 3 years ago, our COO has been Chief of Staff 3 years ago
We're personal: We work from our office in Prenzlauer Berg and place high value on knowing each other well
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