About the role
We are seeking a Social Media Manager to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.
This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.
About The Client
The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.
Responsibilities
Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up
Define content pillars, positioning, and a consistent posting cadence
Turn the client's ideas into polished short-form content
Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy
Lead the personal rebrand and establish a cohesive, premium, education-first identity
Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way
Grow the accounts organically to drive inbound interest, community, and referrals
Track engagement, report on performance, and continuously refine the approach
Requirements
Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results
Strong short-form video skills across ideation, filming direction, and editing
Solid graphic design, caption, and copywriting ability
A track record building personal or founder-led brands, including rebrands
A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate
Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus
Focus on organic, community and referral-led growth rather than paid or ads-led tactics
Flexible, proactive, and collaborative, able to take direction and run with it without being rigid
EST working hours
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