About the role
Middleground is a managed IT service provider located in the Chicago area. We are looking for a Marketing Associate to help plan and implement marketing and advertising activities for us and our clients.
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics. Ultimately, you should help us and our clients achieve our business goals through building strong marketing campaigns.
Responsibilities
Conduct market research to identify new opportunities
Gather and analyze consumer behavior data (e.g. web traffic and rankings)
Create reports on marketing and sales metrics, like conversion rates
Assist with organizing promotional events
Coordinate with the team to create advertising material
Social media management on Facebook, Instagram, Twitter, and LinkedIn
SEO and SEM activities
Email marketing campaigns and management
Keep organized records of marketing metrics and results of past campaigns
Prepare regular sales forecasting reports
Monitor competitors’ marketing activities
Requirements
Proven work experience as a Marketing Associate, Marketing Assistant or similar role
Knowledge of marketing digital tools and techniques
Experience with SEO/SEM campaigns
Solid computer skills, including MS Excel, web analytics and Google Adwords
Excellent communication and presentation skills
Strong analytical skills with a goal-oriented attitude
BSc degree in Marketing or relevant field or equivalent experience
This will be a full time salaried position.
Please send your cover letter, resume, and portfolio.
Please, no recruiters.
Please, no calls about this job.
*This job posting will be deleted once the job has been filled*
Originally posted on Himalayas