About the role
Who We Are
At Clever Digital Marketing, we help large-scale home improvement companies grow through Paid Media, CRO, and performance strategy. We partner with 50+ brands across the US and Canada, focusing on scalable lead generation and measurable business growth.
Role Overview
We’re hiring a Senior Performance CRO Strategist to lead experimentation and landing page optimization across a portfolio of paid media clients.This role is responsible for planning, launching, analyzing, and iterating A/B tests designed to improve conversion rates, lead quality, and overall funnel performance across Paid Social and Paid Search traffic.Success in this role requires a strong understanding of paid acquisition funnels, traffic intent, message match, landing page psychology, and experimentation strategy. You’ll work closely with Paid Media, Creative, and Development teams to turn performance insights into structured testing roadmaps and measurable business impact.This is a hands-on strategic role with strong growth potential as the CRO department continues to scale. Leverage AI tools and automation workflows to improve experimentation efficiency, insight generation, testing velocity, and CRO operations.
Key Responsibilities
Responsibilities
Own CRO strategy and experimentation roadmap across a portfolio of client accounts
Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
Analyze test performance and translate findings into actionable recommendations and future testing opportunities
Manage testing prioritization across accounts based on impact, opportunity size, and business goals
Maintain organized experimentation documentation, reporting, and testing learnings
Contribute to CRO processes, frameworks, and operational improvements as the department scales
Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows
Skills, Knowledge and Expertise
Requirements
4+ years of CRO or landing page optimization experience
Agency experience preferred
Strong experience building and managing A/B and multivariate testing programs
Experience optimizing landing pages for Paid Social and Paid Search traffic
Strong understanding of conversion psychology, user behaviour, and direct response marketing principles
Experience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools
Comfortable working within no-code landing page builders and collaborating on technical implementations
Strong analytical and problem-solving skills with the ability to turn data into strategic action
Experience using AI tools and automation workflows to improve experimentation, research, or operational efficiency
Excellent communication and organizational skills
Ability to manage multiple accounts, priorities, and experimentation roadmaps simultaneously
Proactive, collaborative, and solution-oriented mindset
Bonus Experience
Experience with HTML/CSS or technical troubleshooting
Experience working closely with Paid Media teams
Experience in web or product design, using tools like Figma or Sketch
Experience with UX principles or heuristic evaluations
Experience contributing to CRO frameworks, systems, or process development
Experience mentoring or supporting junior team members
Benefits
What We Offer:
Competitive compensation package
A fully remote work environment with a Vaughan, ON office for in-person collaboration
3 weeks of paid vacation
Group Benefits: Health, Dental & more!
Company-provided MacBook computer
Home Office Budget to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
Other:
Job-Type: Full-Time Permanent
Standard EST business hours
Working Arrangements: Remote
Base Salary: 90,000 - 100,000 CAD
Originally posted on Himalayas