About the role
Headquarters: San Francisco, New York, Seattle, Chicago, Remote in the US
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.
What you'll do
In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth.
The ideal candidate
Holds expert-level knowledge of the startup and AI company landscape
Has proven expertise crafting and delivering global, audience-focused campaign strategies
Excels in leading and driving large, complex, global campaigns or programs
Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics
Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
"Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance
Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments
Responsibilities
Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
Work with regional marketing to ensure local relevance and advise on campaign delivery
Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc.
Use and recommend leading tools to improve or accelerate the work of the campaigns function
Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
10+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope
Expert-level knowledge of the startup and AI landscape
Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data
Excellent presentation, writing, and communication skills, especially to executive stakeholders
Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions
Preferred qualifications
Experience at a highly dynamic, high-growth tech company
Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups
Product campaigns experience focused on payments, fraud, financial services, and embedded finance
To apply: https://weworkremotely.com/remote-jobs/stripe-integrated-campaigns-manager-startups-and-ai