Abnormal

Content Strategist

Remote, United States remote Entry $88,000 - $105,600
remote Marketing & Sales Salary listed Curated
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About the role

Headquarters: Remote - USA

About the Role

Abnormal AI is looking for a Content Strategist to join our Content Marketing team and help connect messaging to activation across the business. This role sits at the intersection of campaign strategy, content development, and amplification: you’ll partner with Integrated Marketing and Content Marketing leadership to support campaign messaging, contribute to downstream execution, and help ensure content across channels is cohesive and ready for market.

This is an individual contributor role for someone who is excited to operate in an AI-native environment. You’ll help take raw inputs — including research, customer stories, webinars, and internal materials — and turn them into activation-ready content and derivative assets using modern tools and workflows.

You’ll work across Product Marketing, Integrated Marketing, Social, Editorial, Brand/Creative, and other stakeholders to help Abnormal move faster and get more value from the content we create.

What you will do

Partner with Integrated Marketing and Content Marketing leadership to support campaign messaging and downstream execution

Contribute to campaign execution across priority initiatives, helping maintain consistency as messaging is translated into emails, landing pages, social copy, webinars, and other assets

Build familiarity with the company’s campaigns and messaging, and help help maintain alignment with campaign messaging across outputs

Review and adapt content across formats to support repackaging and downstream use

Translate raw inputs — including research, customer stories, internal podcasts, webinars, threat reports, and internal conversations — into activation-ready content and narrative outputs

Identify opportunities to extend the value of existing content by creating derivative assets (e.g., summaries, slides, clips, videos, or industry-specific cutdowns)

Help turn existing content and moments into amplification opportunities, including web experiences, campaign packages, contributed content, podcast pitches, and other distribution plays

Use AI-assisted workflows to accelerate ideation, distillation, repackaging, and content transformation, while applying editorial judgment to refine outputs

Contribute to building lightweight workflows for slicing, packaging, and distributing content more efficiently across channels

Operate as a flexible generalist, contributing across a range of content and campaign needs with guidance from Content Marketing leadership

Must Haves

2–4+ years of experience in B2B SaaS, cybersecurity, content marketing, or related roles

Strong writing and editing fundamentals, with the ability to turn complex ideas into clear and concise content

Experience or strong interest in using AI tools (e.g., ChatGPT, Claude) to create, transform, or repurpose content

Ability to work across multiple projects and stakeholders in a fast-moving environment

Willingness to learn, iterate quickly, and adapt to new tools and workflows

Strong attention to detail and a bias toward action

Collaborative mindset and openness to feedback

Nice to Haves

Experience supporting integrated marketing or campaign-based work

Familiarity with content operations tools (Asana, CMS platforms)

Experience creating derivative content formats (e.g., clips, summaries, presentations, or multimedia assets)

Background in cybersecurity, SaaS, or highly technical products

Experience working in high-growth or fast-changing environments

 

#LI-
Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Base salary range:
$88,000—$126,500 USD

AI and our hiring process
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and identify areas for the interviewer to explore. They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person.

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.

To apply: https://weworkremotely.com/remote-jobs/abnormal-content-strategist

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role
Marketing & Sales Digital Marketing Operations Remote Collaboration Sales Writing remote

Likely questions

  1. Tell us about work you have done that is close to the Content Strategist role.
  2. How would you approach your first 30 days at Abnormal?
  3. Which of Digital Marketing, Operations and Remote Collaboration have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with Digital Marketing, Operations and Remote Collaboration.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Content Strategist role because I can bring practical experience in Digital Marketing, Operations and Remote Collaboration, learn the team quickly, and contribute to the outcomes Abnormal needs from this hire.

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