About the role
Overview
NAM Partner Marketing Manager
One Identity is an award-winning security software provider offering a broad selection of solutions that solve some of the most common and most challenging IT security problems. Part of the One Identity Software group, One Identity solutions eliminate the complexities and time-consuming processes often required to govern identities, manage privileged accounts, and control access. Our solutions enhance business agility while addressing IAM challenges within on-premises, cloud, and hybrid environments. The combined entity delivers a complete portfolio of market-leading Identity Access Management, Privileged Access Management, and Identity Governance solutions. Now, customers can achieve identity-centric security with trusted, proven technology in each major category.
We're looking for a Partner Marketing Manager with strong channel knowledge to develop and execute co-marketing programs with our strategic partners. You'll sit at the intersection of marketing, business development, and partner success — driving joint campaigns that accelerate pipeline and revenue for both sides of the partnership.
Responsibilities
Work with partners to plan and launch co-branded campaigns, including webinars, events, content, email, and digital programs.
Build and manage a partner marketing calendar, aligning activities with key business priorities and product launches.
Develop joint value propositions and messaging frameworks tailored to each partner's audience and strengths.
Create and distribute co-branded assets such as case studies, solution briefs, blog posts, and social content.
Track campaign performance, report on ROI, and use data to optimize future programs. Manage the partner marketing budget and ensure efficient allocation of MDF (Market Development Funds) where applicable.
Coordinate with internal teams (demand gen, product marketing, sales, design) to ensure partner initiatives are integrated into broader go-to-market plans. Support partner enablement by creating toolkits, playbooks, and resources that help partners market effectively.
Represent the company at partner events, conferences, and co-hosted programs. Identify opportunities to deepen existing partnerships and explore new co-marketing relationships.
Qualifications
5-7+ years of experience in channel partner marketing, channel marketing, alliance marketing, or a related B2B marketing role.
Proven track record of planning and executing multi-channel co-marketing campaigns. Strong project management skills with the ability to juggle multiple partners and programs simultaneously.
Excellent written and verbal communication — you can craft compelling messaging and present to both internal and external stakeholders.
Experience working with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Comfort with data — you know how to measure what matters and tell the story behind the numbers.
A collaborative mindset and the ability to build strong relationships across teams and with external partners. Familiarity with MDF programs and partner portal management is a plus.
Great to have: Experience in SaaS or technology partnerships. Background in field marketing or event management. Exposure to partner ecosystems like AWS, Salesforce, Google, or similar platforms. Experience with ABM (Account-Based Marketing) strategies in a partner context.
Company Description
One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.
When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.
Why work with us?
-Life at One Identity means collaborating with dedicated professionals with a passion for technology.
-When we see something that could be improved, we get to work inventing the solution.
-Our people demonstrate our winning culture through positive and meaningful relationships.
-We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.
-Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
Come join us. For more information, visit us on the web atOne Identity Careers | Explore Opportunities with the OI Team
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Originally posted on Himalayas