About the role
Headquarters: Remote
URL: https://www.toptal.com/
About the Role
We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.
What You'll Do
Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches
Define brand narrative, messaging architecture, and communications strategy across channels
Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)
Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy
Advise on brand consistency, positioning risk, and competitive differentiation
Present strategic recommendations directly to client leadership and senior stakeholders
Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements
What You Bring
Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy
Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations
Experience operating as a senior strategic lead or account director in an agency or consulting context
Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders
Ability to move quickly from discovery to a clear strategic deliverable under tight timelines
Comfort leading and aligning cross-functional teams without direct authority
Nice to Have
Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)
International market experience for clients operating outside the US
Experience with recurring or renewing strategic engagements for the same client
Why This Role
Strategic ownership: Define brand direction at the highest level, not just execute against a brief
High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly
Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence
Executive access: Direct engagement with client leadership and senior stakeholders
How to Apply
Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply
To apply: https://weworkremotely.com/remote-jobs/toptal-senior-brand-strategist-remote