NightOwl Consulting

Marketing and SEO Strategist

Remote, United States remote Entry $55,000 - $80,000
remote Technology & IT Salary listed Curated
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About the role

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.
Key Responsibilities

SEO Optimization

Optimize website pages for high-intent mortgage keywords

Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)

Implement on-page SEO (titles, headers, internal linking, content structure)

Manage technical SEO elements (schema markup, indexing, site structure)

Content Strategy & Execution

Convert weekly radio shows into SEO-optimized blog articles

Coordinate YouTube video publishing and optimize titles/descriptions

Develop FAQ-based content targeting common mortgage questions

Maintain a consistent content calendar

Local SEO & Reputation Management

Optimize and manage Google Business Profile

Drive a consistent Google review acquisition strategy

Respond to reviews with professional, keyword-rich responses

Digital Presence Integration

Ensure alignment across website, YouTube, podcast platforms, and social media

Link all content back to the primary website to build SEO authority

Maintain consistent branding across all platforms

Analytics & Performance Tracking

Track keyword rankings and website traffic

Monitor conversion rates and lead sources

Provide monthly performance reports with actionable recommendations

Skills, Knowledge and Expertise

Experience & Industry Knowledge

2+ years of SEO experience, preferably in the real estate or mortgage industry

Strong understanding of local SEO and Google ranking factors

Content & Marketing Skills

Experience with content marketing and YouTube optimization

Ability to write or coordinate clear, engaging, and informative content

Tools & Technical Skills

Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms

Media & Content Production

Experience editing radio, podcast, or social media videos

Ability to create short-form content from long-form content

Knowledge of tools and resources for video and content editing

Benefits

Above market salary

HMO on Day 1 for principal and two dependents

Government-mandated benefits

Performance-based Incentives

Quarterly Company Events

1,000 PHP De Minimis

Equipment and software provided

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role
Technology & IT API integration Data Analysis PHP SEO Writing remote

Likely questions

  1. Tell us about work you have done that is close to the Marketing and SEO Strategist role.
  2. How would you approach your first 30 days at NightOwl Consulting?
  3. Which of API integration, Data Analysis and PHP have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with API integration, Data Analysis and PHP.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Marketing and SEO Strategist role because I can bring practical experience in API integration, Data Analysis and PHP, learn the team quickly, and contribute to the outcomes NightOwl Consulting needs from this hire.

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