About the role
Product Marketing Manager (IoT / Telco)
Your Role
As a Product Marketing Manager, you will play a critical role in shaping how we position, communicate, and sell our products in the IoT connectivity space.
You will sit at the intersection of Product, Marketing, and Sales — owning competitive intelligence, sales enablement, and go-to-market execution for key use cases.
This is a highly strategic yet hands-on role, requiring deep industry understanding and the ability to translate complex technical concepts into clear, differentiated value.
We are looking for someone who already understands the IoT/telco landscape and can ramp quickly to make an immediate impact.
Why Join Us?
Join a fast-growing company in a complex, high-value industry
Work closely with Product and Engineering on cutting-edge IoT solutions
Be a key driver of how we win deals and differentiate in the market
High visibility and impact across Sales, Marketing, and Leadership
Opportunity to shape go-to-market strategy and messaging
Your Goals
Equip Sales and SDR teams with compelling messaging, assets, and battle cards
Build and maintain a strong understanding of the competitive landscape
Support strategic deals and contribute to winning high-value opportunities
Drive go-to-market initiatives for key products and use cases
Your Impact
Develop and maintain competitive intelligence and clear differentiation narratives
Create and deliver sales enablement materials (battle cards, decks, messaging)
Partner closely with Sales to improve win rates and deal execution
Support RFPs and strategic deals with tailored messaging and insights
Contribute to go-to-market strategy for new products and use cases
Collaborate with Product and Engineering to translate technical features into customer value
Build frameworks for content that support campaigns and sales conversations
What We Expect
Experience in Product Marketing within:
IoT
Telecom / connectivity
Or closely related industries
Strong understanding of the IoT/telco landscape (non-negotiable)
Experience in:
Competitive analysis
Sales enablement
Go-to-market execution
Ability to work cross-functionally with Product, Sales, and Marketing teams
Strong storytelling skills — translating technical concepts into business value
Preferred Background
Experience at IoT companies, connectivity providers, or modern telco environments
Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
Experience in scale-ups or high-growth environments is a strong plus
What Great Looks Like
You deeply understand the market, competitors, and customer needs
You proactively identify gaps in messaging and positioning
You create assets that Sales actually use and value
You thrive in ambiguity and build structure where needed
Why This Might Not Be a Fit
You don’t have experience in IoT or telecom
You rely heavily on long ramp-up periods to understand technical products
You prefer narrow ownership (e.g. only content or only strategy) vs. broad impact
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