About the role
About pdf.net
pdf.net is one of Variant Group’s bootstrapped SaaS products. It’s a fast-moving, fully remote team building tools like resume.co, contracts.net, and more. pdf.net is an online PDF editor used by thousands of people worldwide, and the company is now building a dedicated acquisition engine around it, from search intent and landing pages to onboarding and paywall moments. They’re looking for a conversion-obsessed product designer with a high visual bar who loves shipping fast, learning from data, and iterating until the funnel performs.
What You'll Be Responsible For
Own brand direction for pdf.net: set the direction and keep it consistent across touchpoints.
Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials).
Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work.
Write and refine briefs and scripts, especially for motion reels and product videos.
Keep the quality bar high: review work, give clear feedback, and iterate quickly.
Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout.
Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks.
What You'll Need to Succeed
Direction-setting mindset: you’re a direction-setter, not just a strong executor.
Conduct, don’t grind: you’re comfortable running production through your network rather than making every asset yourself.
SaaS + startup context: you understand how the brand shows up in product-led growth.
Craft bar: your taste is sharp, and your quality standard is concrete (typography, spacing, hierarchy, details).
Communication style: you communicate clearly and collaborate well; you don’t force ideas through, you find the highest-value path together.
Proactivity: you spot opportunities and bring them to the team without being asked.
AI as leverage: you use AI as a real tool in your workflow, and you expect the same efficiency from the specialists you bring in.
Creative direction: you can direct motion and product reels even if you don’t animate yourself (you can write a script, set the bar, and tell great from mediocre).
Huge Plus If You Have
You already run a small “studio-like” setup: a repeatable pipeline, trusted collaborators, and a proven way of shipping consistently high-quality work.
Strong illustration-driven brand work (Notion-like warmth and clarity).
A great eye for product-style motion reels and product videos (you can set the bar and direct it).
Experience working with early-stage SaaS teams where speed and taste both matter.
What You'll Win
A long-term partnership, not one-off tasks.
Strong influence: you’ll shape how pdf.net looks, feels, and communicates.
A team that values craft over volume and clarity over “creative metaphysics.”
Direct collaboration with the Head of Design and Head of Marketing.
Flexibility on the working format (retainer, packages, hourly). They’ll adapt to what makes sense for how you operate.
A clear trajectory: start as an outsource partner, and if it’s a great match, there’s a real path to going in-house.
What's Great About This Role
This role is for someone who wants to truly own a brand, not just decorate it. You’ll be treated like a partner. You’ll have the space to set direction, build a production engine, and push the brand forward proactively. You’ll work with a fast-moving, remote team that cares about quality and taste, and you’ll get to create a lot of visible work (illustrations, creative, motion, and product storytelling) with a clear aesthetic bar (think Notion / Claude / Browser Company, not loud “growth marketing” chaos). If it goes really well, there’s also a natural next step into a full-time seat, but the starting point is simple: let’s work together, ship real things, and see if it clicks.
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