Smartbug Media/Point Sucess/Globalia

CRM Strategist

Remote, United States remote Entry $75,000 - $90,000
remote Design & Creative Salary listed Curated
Sign in to apply Free account — we bring you straight back to this role.

About the role

Headquarters: Remote, United States
URL: http://smartbugmedia.com

SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.

With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.

The CRM Strategist reports to the Sr. Director and is the primary architect responsible for leading high-complexity HubSpot implementations. This is a highly technical role focused on the intersection of Revenue Operations (RevOps), HubSpot systems architecture, and native integrations.

 

While you will collaborate with an Account Manager (who owns the client relationship and retention), you are the technical lead responsible for designing, configuring, and optimizing the HubSpot ecosystem to power the full customer lifecycle. You will translate complex business requirements into scalable technical workflows and native integrations that drive measurable revenue growth.

Key Responsibilities

Strategic Technical Design: Lead the architectural design of HubSpot instances, ensuring data schema, custom objects, and property mapping aligning with the client's RevOps strategy.

Native Integration Management: Own the strategy and configuration of native integrations within HubSpot (e.g., Salesforce, Microsoft Dynamics, NetSuite, etc.). You must understand the logic of sync rules, field mapping, and conflict resolution.

Revenue Engine Optimization: Build lead scoring, advanced attribution, and automated hand-offs between Marketing, Sales, and Services.

Data Governance: Implement and enforce data hygiene standards, deduplication logic, and governance frameworks to ensure the CRM remains a "single source of truth."

HubSpot Implementation & Configuration

Business Process Mapping: Conduct technical discovery to map "Current State" vs. "Future State" processes, identifying technical bottlenecks in the revenue funnel.

Reporting & Analytics: Build complex RevOps dashboards that demonstrate clear ROI to stakeholders.

Requirements

Technical Experience: Minimum 5 years of experience building complex solutions within the HubSpot platform.

RevOps Expertise: Proven ability to design systems around revenue-driving processes (lead-to-cash, forecasting, and attribution).

Analytical Skills: Strong ability to navigate complex business challenges and translate them into automated technical solutions.

$75,000 - $95,000 a year

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

To apply: https://weworkremotely.com/remote-jobs/smartbug-media-point-sucess-globalia-crm-strategist

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role
Design & Creative API integration CRM Data Analysis Excel Human Resources remote

Likely questions

  1. Tell us about work you have done that is close to the CRM Strategist role.
  2. How would you approach your first 30 days at Smartbug Media/Point Sucess/Globalia?
  3. Which of API integration, CRM and Data Analysis have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with API integration, CRM and Data Analysis.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the CRM Strategist role because I can bring practical experience in API integration, CRM and Data Analysis, learn the team quickly, and contribute to the outcomes Smartbug Media/Point Sucess/Globalia needs from this hire.

Related jobs.

More roles from this company or category.