About the role
As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners.
Your Responsibilities
Research, analysis, and quality management of automotive and mobility content in Italian
Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform
Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account
Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth opportunities
Improving the relevance, structure, internal linking, and user experience of existing content
Monitoring and analyzing organic performance and deriving specific optimization measures
Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data
Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams
Optimizing content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms
Monitoring AutoScout24’s visibility in traditional search results and AI-based search platforms, as well as tracking relevant competitors
Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and follow-up on deliverables
What You Bring
Relevant professional experience in SEO and/or content marketing
Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, Ryte, or comparable platforms
A structured way of working, combined with strong organizational and project management skills
The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management
A strong willingness to share ideas with colleagues and to learn from and be inspired by the team
Excellent Italian language skills and fluent business English
AutoScout24 offers benefits that support independent and effective working, including a hybrid work model, flexible working hours, up to 30 days of annual leave, and modern office spaces. Our goal is to create an inspiring work environment where you can reach your full potential.
With colleagues representing more than 50 nationalities, we foster a diverse and inclusive workplace where everyone feels welcome and valued. We support your growth with the right tools, training, and development opportunities.
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