About the role
Social Media Manager / Content Creator | Luxury Hospitality & Safari Company | Remote
Salary: Negotiable DOE
Kendrick Recruitment is currently seeking a creative and results-driven Social Media Manager / Content Creator to join a luxury hospitality and safari company.
This is a fully remote opportunity open to candidates based anywhere in South Africa. The successful candidate must have a deep understanding of the local safari and tourism industry, with the ability to market affordable luxury travel experiences while maintaining a premium brand image. The role may be offered as either a full-time position or a freelance retainer, depending on the successful candidate's experience and availability.
Key Responsibilities
Develop and execute engaging social media strategies across multiple platforms
Create compelling content that showcases luxury hospitality and safari experiences
Transform raw photos and videos into polished Reels, TikToks, short-form videos and social media posts
Plan and schedule content to maximise audience engagement and brand awareness
Manage and optimise Meta advertising campaigns targeting local and international travellers
Create campaigns focused on lead generation and direct booking enquiries
Write engaging, informative and conversion-focused social media copy
Monitor comments, messages and online engagement, responding professionally and promptly
Analyse campaign performance and provide regular reporting with recommendations for improvement
Stay up to date with social media trends, platform updates and best practices
Collaborate with the operational team to ensure a consistent brand message across all channels
Requirements
Previous experience as a Social Media Manager, Digital Marketing Specialist or Content Creator
Proven experience within the safari, tourism or luxury hospitality industry is essential
Strong understanding of the South African safari and travel market
Demonstrated ability to market affordable luxury experiences while maintaining a premium brand identity
Proficient in Meta Ads Manager and audience targeting strategies
Excellent copywriting and storytelling skills
Experience creating high-quality Reels, TikToks and short-form video content
Strong photo and video editing skills using relevant content creation software
Ability to interpret analytics and optimise campaign performance
Highly organised, self-motivated and able to work independently in a remote environment
Passion for travel, wildlife and the hospitality industry
Additional Information
Fully remote position
Candidates may be based anywhere in South Africa
Full-time employment or freelance retainer considered
Salary negotiable depending on experience and appointment structure
If you do not hear from us within 7 working days, please consider your application unsuccessful.
Originally posted on Himalayas