About the role
Dalma, in a few words
Dalma is the pet health insurance company that's rethinking how people care for their animals — combining insurance, prevention, and a real vet team to support pet parents at every stage of their pet's life. We operate in France and are growing fast in Germany, with the ambition to become the go-to health partner for pets and their owners across Europe.
The role
We're looking for an experienced SEO and GEO Manager to build and own organic and AI-visibility growth for Dalma in Germany and France.
You'll take full ownership of the GEO/SEO strategy for DE, end-to-end and set the strategy and roadmap for FR, working hand in hand with Marie, our Senior Marketing Manager, who leads execution there.
This is a real ownership role: there's no existing SEO team to plug into and no inherited roadmap to follow. Just a fast-moving channel with genuine headroom in two markets, and a direct line to our Head of B2C Growth.
Tasks
Strategy & execution — Own the DE GEO channel end-to-end: data-led strategy, roadmap, and hands-on execution. Set the same strategy and roadmap for FR, partnering with our Senior Marketing Manager on execution.
GEO optimization — Run a test-and-learn, AI/automation-first approach to GEO. Balance a structured roadmap with the agility to jump on short-lived opportunities (new formats, hacks, partnerships), and stay ahead of a fast-moving market — model updates, new tactics, new research.
Content & placements — Build content in areas of topical authority using first-party data and expert authorship. Keep our technical SEO/GEO foundation current, and manage off-page placements: refreshing existing ones, opening new affiliate/partnership placements, and running digital PR.
Consultancy & knowledge-sharing — Document playbooks and share GEO/SEO knowledge with the team as the roadmap matures, so expertise isn't locked in one person.
Forecasting & reporting — Forecast the expected impact of initiatives before executing them, and report against that forecast — not just describe activity after the fact.
Requirements
Must-haves:
Hands-on SEO delivery experience — you've built and executed a strategy yourself, not just briefed one
Comfortable building from scratch, with ambiguity, and without an existing team to lean on
You own your data and reporting personally (GSC, GA4, Looker) — no analyst needed
Fluent in German and English
Based in Berlin
Nice-to-haves:
Insurance or subscription-based B2C industry background
Experience managing an agency handover
Recruitment process
Introduction call with Nik (Head of B2C Growth) — 30 min
Case study with Nik — 1h
Team fit with Marie-Anne — 30 min
Team fit with Alban (co-founder) — 30 min
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