About the role
Learning that powers every future
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery
Our business is driven by our strong cultue, and we know that creating an inclusive work environment is critical to the success of our company and our learners, as well as our individual well-being. We recognize the value of different perspectives in everything we do, and strive to ensure employees of all levels and backgrounds are empowered to voice their ideas and bring their authentic selves to work.
Summary
The Regional Product Marketing Manager supports product strategy execution and go-to-market readiness for the Cengage Higher Education product portfolio. This role takes market insights, customer needs, and product inputs and turns them into clear, locally relevant messaging and enablement assets.
Reporting to the regional marketing leader, this role works closely with the central Product Marketing group on core positioning, messaging frameworks, and go-to-market approach. It plays a meaningful role in adapting global strategies for regional markets while representing regional needs, insights, and opportunities back into global teams.
What you’ll do here:
Support regional go‑to‑market readiness and product launches by coordinating messaging, enablement assets, and timelines across regional sales and marketing teams - notably for locally published products.
Translate global product positioning and messaging frameworks into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
Assess regional and customer needs, competitive landscape, and local regulatory or adoption considerations to build product positioning, roadmap communication, and go-to-market execution.
Deliver structured collection and synthesis of voice‑of‑customer, voice‑of‑field insights and market-informed inputs from regional markets to support messaging, enablement materials, and launch readiness.
Work with global product marketing and editorial teams to shape global positioning, launch planning, lifecycle strategy, and product roadmap priorities.
Partner with global product marketing and regional sales to support the creation and maintenance of sales enablement tools, including product demos, one‑pagers, pricing narratives, and outbound messaging.
Own and maintain regional product messaging across regional marketing channels, ensuring accuracy, consistency, and alignment with both regional priorities and global product strategy.
Drive regional industry recognition through relevant awards, sponsorships, certifications, trade shows, and hosted events or webinars.
Skills you will need here:
Understanding of product promotion and go-to-market concepts, including product positioning, customer segmentation, and launch readiness.
Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
Strong cross‑functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
Consistent record in influencing decision‑making internally - through insights and partnership.
Strong written and verbal skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos.
Bachelor’s degree in Marketing, Business, Communications, or a similar field, or practical experience.
Typically requires 5+ years of related experience in product marketing, regional marketing, or publishing experience.
Originally posted on Himalayas