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SEO & Product Page Marketing Specialist for Supplement Brand

United States full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

We are a a fast-growing global eCommerce company andwe are currently launching a new supplement business with the goal of building multiple supplement brands across different markets and categories.
Our direction is to be the nextThe Vitamin Shoppe— many different supplement categories and products across different brand identities.
We are hiring for an SEO & Product Page Marketing Specialistto join our team!
This is not a traditional “copywriter” role. We are looking for someone who deeply understands:

How customers search for supplements online

How to structure high-converting supplement product pages

How to align ad messaging with landing page messaging

How to answer customer objections before they leave the page

How to write product pages that convert traffic into buyers

PS: Someone else on the team will handle product photos, labels, renders, and visuals, so you just focus on your expertise 😎
This role is ideal for someone who understands that traffic alone does not make sales. The product page itself needs to match the customer’s intent, build trust quickly, answer objection, educate the customer, increase perceived value, convert cold traffic into paying customers
We are looking for someone who understands the full journey from: Google Search / Ad Click → Product Page → Purchase.
Because this business is being built from the ground up, we are looking for someone who enjoys growing together with a company from an early stage and wants to have real ownership and impact on the visual direction and workflows.
What You’ll Do
Make sure every supplement product page is optimized for:

Search intent

Conversion

Customer psychology

Direct-response marketing

SEO and keyword alignment

For example:
If we launch a Magnesium supplement and someone clicks on a Google ad searching for:

“best magnesium for sleep”

“magnesium glycinate benefits”

“magnesium for anxiety”

“why magnesium before bed”

…you need to ensure the product page immediately answers those questions, handles doubts and objections, builds trust, and converts the customer into a buyer.
We are launching a large amount of supplement SKUs across different brands, so speed, structure, scalability, and understanding consumer intent are extremely important.

Write high-converting supplement product pages

Research customer search intent and supplement-related keywords

Structureproduct pages based on how users arrive on the website

Align ad messaging with landing page messaging

Write SEO-focused product descriptions and sections

Handle customer objections and doubts directly on the product page

Create scalable workflows for large amounts of SKUs

Collaborate with design and marketing teams

Optimize pages for conversion rate and customer trust

Research competitors and supplement positioning

Help structure product page flows, hooks, angles, and educational content

What We’re Looking For
We’re excited to work with someone who has:

Experience with supplement, health, or e-commerce brands

Experience with SEO tools, keyword research, Google search intent, and AI - assisted workflows

Strong direct-response copywriting and conversion psychology skills

Experience writing and optimizing high-converting Shopify product pages or landing pages for conversions

Strong understanding of funnels, buyer psychology, customer awareness level, and customer behavior in supplements and e-commerce spaces

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Content Writing SEO Writing Product Page Mid level

Likely questions

  1. Tell us about work you have done that is close to the SEO & Product Page Marketing Specialist for Supplement Brand role.
  2. How would you approach your first 30 days at name?
  3. Which of Content Writing, SEO and Writing have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Content Writing, SEO and Writing.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the SEO & Product Page Marketing Specialist for Supplement Brand role because I can bring practical experience in Content Writing, SEO and Writing, learn the team quickly, and contribute to the outcomes name needs from this hire.

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