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Director of SMB Sales

Canada full-time Executive CAD140,000 - CAD155,000
full-time Executive level Technology & IT Salary listed Curated
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About the role

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
Build and lead a revenue engine that delivers predictable, scalable growth while developing the highest-performing SMB sales team in vertical SaaS.
You will own the complete SMB revenue system, pipeline generation, sales execution, team development, and operational rigor, across a portfolio serving fitness entrepreneurs in 60+ countries.
This is not a manager role. This is a revenue multiplier role.
WHAT YOU'LL DO:
Revenue Outcomes
Drive significant new business growth from SMB segment with consistent quarterly performance
Maintain 10-day average sales cycle through disciplined execution
Deliver 95%+ forecast accuracy with weekly pipeline inspection
Scale predictable revenue without breaking the business model
Protect pricing discipline while maximizing value realization and expansion opportunities
Team Leadership & Scale
Build, coach, and retain a team of 10+ high-performing SMB sellers across North America
Design hiring systems that attract A-players and filter false positives
Implement behavior-based coaching that increases win rates and shortens cycles
Create ramp programs that get new hires to productivity in

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Executive
Technology & IT Sales Director Smb Technology Executive level full-time

Likely questions

  1. Tell us about work you have done that is close to the Director of SMB Sales role.
  2. How would you approach your first 30 days at name?
  3. Which of Sales, Director and Smb have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Sales, Director and Smb.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Director of SMB Sales role because I can bring practical experience in Sales, Director and Smb, learn the team quickly, and contribute to the outcomes name needs from this hire.

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