Cloudinary

ABM & Paid Specialist (Contract)

Poland full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

About the role

We're building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line. This role is one of three on the pod. You'll work directly with our paid lead and our growth director.

This is an execution role. You'll be measured on the volume and quality of experiments you ship — not on slide decks, strategy memos, or planning frameworks. If you love getting things live and learning from what worked, you'll thrive here.

What you'll do

Run paid experiments at pace

Launch paid campaigns across digital channels: ABM platforms.

Build, test, and iterate ad creative and copy variations weekly.

Set up tracking, audiences, and conversion events cleanly so we always know what worked.

Ship two experiments per day on average — small, focused tests rather than big launches.

Personalize for target accounts

Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.

Tailor landing pages and ad copy to specific industries, use cases, or company sizes.

Coordinate with the broader ABM and sales teams on account-level targeting and messaging.

Close the loop on what shipped

Log every experiment in the team tracker with hypothesis, setup, and outcome.

Tag results consistently — what worked, what didn't, what we learned.

Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

Who you are

You ship

One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.

You've personally launched campaigns, not just briefed someone else to do it.

You don't wait for perfection. You ship a v1, learn, and iterate.

You know your way around the tools

Comfortable in: Google Ads, Linkedin Ads and AdRoll.

Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.

Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.

You write to think

Strong written English. You'll spend more time writing recaps and briefs than sitting in calls.

Comfortable working asynchronously across time zones.

Direct, clear, and brief in writing. We don't reward long emails.

You want to be measured on output

You'd rather ship ten small tests than plan one big one.

You want a role with clear weekly targets and visible outcomes.

You're comfortable with feedback loops that are fast and direct.

What success looks like

After 90 days, a strong contributor in this role will have shipped a consistent volume of paid and ABM experiments week after week, demonstrably improved engagement with our target accounts compared to baseline, and generated qualified opportunities the sales team takes seriously

We'll define specific targets together in week one — but the shape is: shipped volume, engagement lift, and qualified pipeline.

Compensation

Additional Information

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Creative Strategy Digital Marketing Figma Sales Writing Mid level

Likely questions

  1. Tell us about work you have done that is close to the ABM & Paid Specialist (Contract) role.
  2. How would you approach your first 30 days at Cloudinary?
  3. Which of Creative Strategy, Digital Marketing and Figma have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Creative Strategy, Digital Marketing and Figma.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the ABM & Paid Specialist (Contract) role because I can bring practical experience in Creative Strategy, Digital Marketing and Figma, learn the team quickly, and contribute to the outcomes Cloudinary needs from this hire.

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