GoDaddy

Commerce Lifecycle Marketing Manager

Canada full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

Location Details: Remote, Canada - British Columbia or Ontario

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.

What you'll get to do...

Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging

Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization

Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations

Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness

Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap

Your experience should include...

6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences

Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills

Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns

Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA)

Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions

You might also have...

Experience in MessageGears

Experience in the payment processing or e-commerce industry

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Compensation & Benefits

What We Offer:

Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental leave, healthcare, retirement savings program, and much more. Offerings vary by location.

This role may be eligible to participate in GoDaddy's equity plan. All roles are generally eligible for the following benefits: health, dental, and vision insurance, life insurance, critical illness, AD&D, health care spending account, employee assistance program, paid sick time, paid personal time, paid parental leave, remote work options, paid holidays, paid Wellness days, employee stock purchase plan; and other benefits in accordance with GoDaddy's benefit plans and applicable law.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Please note:

AI will not be used to screen, assess or select applicants other than as set out in the details in the application below.

This job posting relates to an existing vacancy.

Compensation

In addition to the salary range below, the role may be eligible to participate in a discretionary cash bonus scheme that pays 10% of base salary based on individual and company performance.

Canada:

$101,500—$152,500 CAD

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Content Writing CRM Creative Strategy Data Analysis Digital Marketing Mid level

Likely questions

  1. Tell us about work you have done that is close to the Commerce Lifecycle Marketing Manager role.
  2. How would you approach your first 30 days at GoDaddy?
  3. Which of Content Writing, CRM and Creative Strategy have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Content Writing, CRM and Creative Strategy.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Commerce Lifecycle Marketing Manager role because I can bring practical experience in Content Writing, CRM and Creative Strategy, learn the team quickly, and contribute to the outcomes GoDaddy needs from this hire.

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