CrossFit

Chief Financial Officer (CFO)

USA, United States full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness.

Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.

This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.

WHAT WE'RE LOOKING FOR

Significant executive finance leadership experience with responsibility for large, complex P&Ls.

Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.

Private equity experience with a demonstrated track record of driving value creation.

Experience leading organizations through periods of change, transformation, and growth.

Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.

Exceptional leadership, communication, and executive influencing skills.

High integrity, sound judgment, and the ability to balance strategic vision with operational execution.

CPA, MBA, or equivalent advanced financial credentials preferred.

The strongest candidates will also have:

A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.

Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.

A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.

WHAT WE OFFER

Rich medical, dental, and vision plans

Unlimited Paid Time Off, empowering you to unplug whenever and however you need to

Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one

CrossFit gym membership reimbursement

CrossFit education and course benefit

Partnership perks

If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.

Compensation

Additional Information

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Data Analysis Finance Chief Financial Officer Mid level

Likely questions

  1. Tell us about work you have done that is close to the Chief Financial Officer (CFO) role.
  2. How would you approach your first 30 days at CrossFit?
  3. Which of Data Analysis, Finance and Chief have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Data Analysis, Finance and Chief.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Chief Financial Officer (CFO) role because I can bring practical experience in Data Analysis, Finance and Chief, learn the team quickly, and contribute to the outcomes CrossFit needs from this hire.

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