About the role
Headquarters: Toronto, Canada
URL: https://www.almcorp.com
ALM Corp is a full-service digital marketing agency specializing in SEO, AI-driven content optimization, and performance marketing. We partner with American small and medium-sized businesses (SMBs) across a wide range of industries to build scalable, data-led campaigns that drive measurable growth. As we expand our paid media capabilities, we’re looking for a strategic leader with deep agency experience to own our Google Ads practice and mentor a high-performing team. Our website is www.almcorp.com.
We are hiring a Senior Manager – Performance Marketing (Google Ads) to lead and scale our Google Ads department. You will be directly responsible for a team of 15 performance marketers, overseeing campaign strategy, execution, and profitability across a diverse portfolio of American SMB client accounts spanning multiple industries. This is a player-coach role: you will guide the team’s professional growth while staying hands-on with high-stakes accounts and strategic initiatives.
The position is remote and you can be located anywhere globally. Prior agency experience is mandatory for this role.
What You’ll Do
Leadership & Team Management
Lead, mentor, and develop a team of 15 Google Ads specialists, including account managers, strategists, and analysts.
Set clear KPIs, conduct performance reviews, and foster a culture of accountability, experimentation, and continuous learning.
Recruit, onboard, and retain top-tier paid search talent.
Strategy & Execution
Own the Google Ads P&L for the department; ensure SMB client campaigns across various industries are profitable, scalable, and aligned with business goals.
Develop and enforce best-practice frameworks for account structure, bidding strategies, audience segmentation, and creative testing tailored to SMB budgets and goals.
Oversee Search, PMAX, Display, YouTube, and Remarketing campaigns across diverse B2B and B2C verticals for American SMBs.
Client & Commercial Growth
Act as the senior escalation point for complex SMB client challenges and strategic reviews across different industries.
Identify upsell and cross-sell opportunities (e.g., Analytics, CRO, SEO) in collaboration with other ALM Corp service lines.
Partner with the leadership team to set pricing, packaging, and margin targets for SMB-focused Google Ads services.
Innovation & Process
Stay ahead of Google Ads product updates, AI-driven automation (e.g., PMAX, Gen AI assets), and privacy-centric measurement shifts.
Build and maintain scalable workflows, QA processes, and reporting dashboards that improve team efficiency and SMB client transparency.
Champion a test-and-learn culture; allocate budget for R&D pilots and new beta features.
What You Bring
Required
Mandatory prior agency experience — this role requires a proven background working within a digital marketing agency environment.
7+ years of hands-on experience managing Google Ads campaigns
3+ years in a people-management role, ideally leading a team of 10+ in an agency or high-growth in-house environment.
Demonstrated experience managing American SMB accounts across multiple industries.
Deep expertise in Google Ads Editor, Google Analytics 4, and Looker Studio (or equivalent BI tools).
Proven track record of improving ROAS/CPA, scaling accounts, and retaining SMB client revenue.
Strong grasp of attribution modeling, conversion tracking, and first-party data strategies.
Excellent written and verbal communication skills; comfortable presenting to SMB business owners and stakeholders.
Preferred
Google Ads certifications (Search, Display, Video, Measurement, and Shopping).
Experience with feed management platforms, SQL, or BigQuery for advanced reporting.
Background in diverse SMB verticals including B2B lead generation, e-commerce, professional services, or local business campaigns.
Familiarity with AI-assisted campaign management and LLM-optimized ad creative workflows.
To apply: https://weworkremotely.com/remote-jobs/alm-corp-senior-manager-performance-marketing-google-ads