About the role
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We're looking for a Senior ASO Manager to own and scale our App Store and Google Play presence worldwide. You'll drive organic growth through keyword optimization, store-page experimentation, and localization, while running Apple Search Ads to acquire users efficiently. This is a hands-on, data-driven role with full ownership of our store performance metrics — you set the strategy and you ship it.
Key Responsibilities
Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries.
Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion.
Screenshot & metadata localization — Localize creative and copy for key markets.
In-App Events optimization — Use Events to drive discovery and conversion.
CPP management — Build and manage Custom Product Pages and map them to acquisition channels.
Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups, with bid management and automation.
Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements).
Metrics you'll own
CTI — conversion from impression to install
Organic installs — volume and growth
CPT — cost per tap
CPA — cost per action
Qualifications
Qualification 1
Qualification 2
Qualification 3
Qualification 4
Nice to have
5+ years in ASO with senior ownership of iOS (Google Play a strong plus) at consumer mobile apps with subscription monetization.
A proven track record improving organic conversion and scaling Apple Search Ads profitably.
Deep, hands-on Apple Search Ads expertise — Discovery, SKAGs, automation, and bid rules.
Fluency with ASO tooling and store A/B testing.
Strong analytics skills: comfortable with an MMP.
Experiment-minded and self-directed — you can define scope, prioritize, and move fast without hand-holding.
Excellent written and spoken English.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
Technical Interview (60 minutes)
Final Interview (30 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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