About the role
Job Overview
We're hiring a proactive, results-driven Lease-Up Marketing Manager to lead marketing and operations for multifamily lease-up projects. You'll drive occupancy growth by building high-performing marketing systems, boosting property visibility, and supporting leasing operations from launch through stabilization.
The ideal candidate has hands-on experience with apartment lease-ups, digital marketing, property branding, lead generation, and occupancy growth strategy. You know what it takes to launch or reposition a property, generate qualified leasing leads, and improve lead-to-lease conversion through both digital and traditional marketing channels.
This is a great opportunity for someone who loves combining real estate operations, marketing strategy, AI tools, and automation to deliver measurable, revenue-driving results.
Core Task
Lead marketing strategy for multifamily lease-up projects from launch through stabilization
Build and execute marketing plans that drive occupancy growth and qualified leasing leads
Manage and optimize Google Ads campaigns for apartment communities
Optimize Google Business Profiles to improve local search visibility and lead generation
Manage and update WordPress property websites and landing pages
Coordinate listing syndication across apartment listing platforms and rental sites (ILS)
Create and manage Facebook and Instagram advertising campaigns
Support property branding, repositioning, and ongoing marketing improvements
Build and optimize lead nurturing workflows using GoHighLevel or similar CRM/marketing automation platforms
Implement AI-driven automations to improve marketing efficiency and leasing workflows
Track campaign performance, occupancy trends, and marketing KPIs, and recommend data-backed improvements
Coordinate with property managers, leasing teams, vendors, and external marketing partners
Support project coordination, reporting, documentation, and administrative tasks as needed
Create and maintain SOPs for marketing and leasing processes
Must-Haves
3+ years of experience managing lease-up marketing for multifamily real estate properties
Proven track record of increasing occupancy through digital marketing initiatives
Strong hands-on experience running Google Ads campaigns
Experience managing and updating WordPress websites
Experience optimizing Google Business Profiles for local visibility
Experience managing Facebook and Instagram ad campaigns
Familiarity with apartment listing syndication platforms (ILS)
Experience with CRM/marketing automation tools such as GoHighLevel or similar
Experience implementing AI tools or automations to streamline marketing workflows
Strong project management and organizational skills
Excellent written and verbal English communication skills (C1/C2 level)
Strong analytical mindset comfortable interpreting marketing data to improve campaign performance
Ability to work independently in a fast-paced, fully remote environment
Ability to work full-time during CST business hours
Nice-to-Haves
Experience with multifamily property management companies
Experience rebranding apartment communities or commercial properties
Background in SEO or local search optimization
Proficiency with Canva or Adobe Creative Suite
Experience with email marketing platforms such as Mailchimp or Constant Contact
Familiarity with HubSpot, ClickUp, Monday.com, Asana, or similar project management tools
Originally posted on Himalayas