About the role

Sonic Automotive is a Fortune 500 automotive retailer with a commitment to delivering a superior guest experience through its network of franchised dealerships and its rapidly growing EchoPark Automotive segment. Sonic is focused on innovation, operational excellence, and developing future leaders who can drive performance across a dynamic, customer-centric retail environment.

Director Educational Partnerships

Salary: $100K - $120K Total Annual Compensation

Job Description

The Director of Educational Partnerships will design and lead Sonic Automotiveâs enterprise strategy for building long-term talent pipelines through partnerships with colleges, universities, and technical schools. This role will be instrumental in developing future sales, F&I, and operations leaders by creating structured early-career pathways aligned to Sonicâs high-performance culture and guest-first philosophy.

This leader will serve as a strategic connector between educational institutions and retail operations ensuring Sonic is consistently attracting, developing, and converting top emerging talent into dealership roles.

Key Responsibilities

Educational Partnership Strategy

Develop a national partnership strategy targeting community colleges, universities, HBCUs, and technical trade programs aligned to Sonicâs footprint and growth markets.
Build strong relationships with academic leadership, career services, and faculty to embed Sonic into curriculum, programs, and career pathways.
Position Sonic Automotive and EchoPark as leading destinations for business, sales, and automotive career growth.

Campus & Early Career Recruitment

Work with Talent Acquisition to develop campus recruiting strategies across priority markets, including hiring events, classroom engagement, and branded activities.
Equip Talent Acquisition teams and store leaders with tools and messaging to effectively attract and convert early-career talent.
Work with Talent Acquisition to build innovative recruitment approaches that resonate with Gen Z talent, highlighting earnings potential, career pathing, and entrepreneurial opportunities within Sonic.
Cross-Functional Collaboration

Coordinate with brand and dealership leadership to participate in campus events
Coordinate with talent acquisition team in recruiting efforts to fill Internships and Leadership Development Programs.
Performance Measurement & Optimization

Define and track key success metrics, including pipeline volume, conversion rates, retention, and time-to-productivity.
Analyze program effectiveness and continuously optimize partnership ROI.
Deliver regular insights and recommendations to executive leadership.

Qualifications

Required

3+ years of experience in either talent acquisition, workforce strategy, campus recruiting, or external partnerships.
Strong business acumen with the ability to translate talent strategy into operational impact.
Experience influencing senior leaders in a multi-location or decentralized environment.
Willingness to travel (40â50%) to campuses and dealership locations.
Preferred

Experience in automotive retail operations, hospitality, or multi-unit service environments.
Familiarity with technical, vocational, or dealership training pathways.
Core Competencies

External partnership development and influence
Data-driven execution and continuous improvement
Strong storytelling and employer branding
Ability to thrive in a fast-paced, performance-driven culture
Why This Role Matters at Sonic

Sonic Automotiveâs continued growth depends on a strong, ready-now bench of leaders who can drive sales performance, deliver exceptional guest experiences, and lead high-performing teams. This role directly fuels that future by creating predictable, scalable pathways for early-career talent to enter and grow within the organization.

Additional Information

Experience the best the automotive industry has to offer and apply today. We look forward to sharing our success with the brightest talent out there!

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Interview prep

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Use this as a quick practice sheet before you speak with the employer.

Role

Technology & IT Business Development Content Writing Human Resources Operations Sales remote

Likely questions

Tell us about work you have done that is close to the Director Educational Partnerships role.
How would you approach your first 30 days at Sonic Automotive?
Which of Business Development, Content Writing and Human Resources have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you stay organised and communicate clearly when working remotely?

Prepare before the call

A recent example that proves your experience with Business Development, Content Writing and Human Resources.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

Ask them

What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Director Educational Partnerships role because I can bring practical experience in Business Development, Content Writing and Human Resources, learn the team quickly, and contribute to the outcomes Sonic Automotive needs from this hire.