Power Digital Marketing

Lifestyle Marketing Associate Account Director

Remote, United States remote Entry Salary not listed
remote Technology & IT Curated
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About the role

Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.
As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.
Key Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
Support the AD on quarterly strategy, renewal prep, and service expansion conversations
Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Role Requirements:
4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
Has worked with brands where creative quality and storytelling are a competitive differentiator
Has experience managing clients through longer measurement cycles without losing their confidence
Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client
Key Performance Indicators (KPIs)
Expansion to Churn Ratio (ETCR)
Net MRR across portfolio
Client NPS (8+ avg)
Monthly Service Expansion pipeline generation
Power Circuit Certification (annual)
Most Important Things (MITs)
Team Coaching and Development
Marketing Strategy, Development and Execution
Client Retention and Client Revenue Growth
Benefits & Perks:
Base salary + commission opportunities
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.

Originally posted on Himalayas

Interview prep

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Role
Technology & IT Content Writing Digital Marketing Human Resources Remote Collaboration Sales remote

Likely questions

  1. Tell us about work you have done that is close to the Lifestyle Marketing Associate Account Director role.
  2. How would you approach your first 30 days at Power Digital Marketing?
  3. Which of Content Writing, Digital Marketing and Human Resources have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with Content Writing, Digital Marketing and Human Resources.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Lifestyle Marketing Associate Account Director role because I can bring practical experience in Content Writing, Digital Marketing and Human Resources, learn the team quickly, and contribute to the outcomes Power Digital Marketing needs from this hire.

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