Field Marketing Manager

If you're reading this on your way from 5am spin class to festival fast-pass, you're CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. 
Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as "Icon," you're ALANI NU® — confident, colorful, and bringing main-character energy to every moment. 
SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds more like "dare you," you're ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise. 
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Together, we're Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. 
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. 
And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. 
This is the future of modern energy. This is Celsius. 
 
Ready to take your career to the next level? Join our team and redefine what it means to be energized. 

Field-Based: Remote; role requires presence in assigned market.
This is a driving position. A valid U.S. Driver's License required; applicants must pass an MVR (Motor Vehicle Record) screening.
People Management Responsibilities: Yes
Role Type: Full-Time
Salary Range: $60-$70k
Position Overview

As the Field Marketing Manager, you'll be the face of the CELSIUS® or ALANI NU® brand on the ground, driving awareness, trial, and conversion across your region. This is your opportunity to activate national marketing strategies through impactful local experiences that connect with consumers and energize retail. You'll bring leadership, creativity, and a passion for building community through smart, scalable field programs.
This position is available in the following markets:
Miami, FL - CELSIUS® or ALANI NU®
Dallas, TX - CELSIUS® ONLY
New York City Metro - CELSIUS® ONLY
Denver, CO - CELSIUS® ONLY
Orlando, FL - CELSIUS® ONLY

Requirements

Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years in team management or field leadership
Education: Bachelor's degree preferred
Strong background in community engagement, event marketing, and project management
Familiarity with regional events and cultural moments that drive brand relevance
Demonstrated ability to lead teams, manage cross-functional priorities, and deliver under pressure
Self-motivated with excellent organizational and problem-solving skills
Strong interpersonal and communication skills
Comfortable working independently and collaboratively in a dynamic environment
Willingness to travel within the assigned region
Valid U.S. driver's license
Physically able to lift up to 25 lbs and stand for extended periods

Key Responsibilities

Implement 360° marketing campaigns aligned with national goals and regional sales strategies
Build partnerships with local influencers, community leaders, and media outlets
Develop and manage local sponsorships and sampling opportunities
Lead high-impact consumer activations and events; measure performance to optimize ROI
Recruit, train, and lead a team of part-time Brand Ambassadors
Collaborate with Sales and distributor teams to support in-store visibility and retail success
Manage regional marketing budgets, product forecasting, and campaign reporting
Oversee operational logistics, including warehouse space, product inventory, and company vehicle use
Coordinate with Finance to process invoices and manage expenses
Support broader marketing and sales initiatives as needed

Benefits

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

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