About the role
At HEY HOLY, our mission is simple: help dogs live longer, healthier lives through better nutrition.
Instead of creating one-size-fits-all products, we develop breed-specific nutrition designed around the unique needs of every dog. Developed alongside veterinary experts, our products are helping thousands of dogs across Germany live healthier lives every day.
Since launching in 2022, we've grown into one of Germany's fastest-growing DTC pet nutrition brands, serving over 20,000 dogs through our subscription model.
As our Regional Sales Manager, your mission is simple: Build the highest-performing field sales team in Germany.
You'll be the bridge between leadership and our field sales team, ensuring every field sales agent has the coaching, tools, confidence and accountability needed to consistently perform at their best.
This is a hands-on leadership role that balances several things: recruiting and onboarding new team members, coaching on the ground, hosting trainings, coordinating the team day-to-day, and managing it on both a personnel and a performance level. You'll spend meaningful time out in the field alongside the team, mostly in the Frankfurt region, but just as much time building the team: developing training programmes, shaping onboarding, supporting new starters, analysing performance, and working closely with leadership to continuously raise the bar.
Success in this role isn't measured by your own sales - it's measured by the success of the people you recruit, develop, and lead.
Tasks
Further build the team: Own hiring, onboarding, and training for every field sales agent - giving them the knowledge, confidence, and skills to perform from day one
Coach on the ground: Be present where it counts, through regular stand visits, live feedback, and structured development plans that turn good agents into great ones
Drive performance: Own the numbers that matter - sales, customer experience, and retention - using data and field observations to spot trends, strengths, and where to intervene
Have the fun and the hard conversations: Hold honest performance discussions, build clear improvement plans where they're needed, and recognise and reward strong performers - always keeping the bar high
Protect the standard: Ensure the sales process, stand presentation, and brand experience stay consistently excellent across every event, and keep the team sharp with refresher trainings and workshops as we grow
Build the culture: Create a team defined by ownership, accountability, and continuous improvement - and set the tone by leading from the front whenever you're in the field
Partner with leadership: Work closely with the Head of Direct Sales and the Events Coordinator to raise performance and operational standards across the board
Requirements
Sales Experience: You bring first experience leading, coaching, or developing sales teams, ideally gained in retail or face-to-face customer acquisition - yet not a must.
Passion for Developing People: You genuinely enjoy helping others improve. You get satisfaction from seeing individuals grow into confident, high-performing sales professionals.
Performance Mindset: You understand that great coaching exists to drive measurable results. You know how to set expectations, monitor progress and improve performance through structured coaching.
Leadership Through Action: You earn credibility through your own behaviours, professionalism and standards.
Excellent Communication: Whether you're motivating a top performer or delivering difficult feedback, you're clear, honest and respectful.
Adaptability: No two events are the same. You stay calm, practical and solutions-focused when plans change or challenges arise.
Local Presence and Communication Skills: You speak fluent German (C1+) and confident English, and are happy to travel regularly across the Frankfurt region.
Benefits
⏰ A varied working week – Enjoy a mix of remote working, office collaboration and hands-on coaching out in the field.
💡 Real ownership – Shape how one of Germany's fastest-growing field sales teams develops.
📈 Grow with us – As HEY HOLY scales, so will your responsibility, influence and career opportunities.
🚀 See your impact every day – Your coaching directly influences the performance of the entire business.
💬 Open and honest communication – We believe in trust, direct feedback and continuous improvement.
📚 Personal learning budget – We invest in your professional development because great leaders never stop learning.
🎟 Corporate Benefits & Wellpass
🐶 Free HEY HOLY dog food
🎉 28 days holiday plus Christmas Eve and New Year's Eve off
We Value Diversity 🌈
We believe the strongest teams are built from different experiences, perspectives and ideas. That's why we welcome applications regardless of age, gender identity, ethnicity, disability, religion, sexual orientation or background. What matters most to us is your ability to help others succeed, raise standards and contribute to a culture built on ownership, collaboration and continuous improvement.
Because together, we can help even more dogs live longer, healthier lives.
See our full JEDI statement on our website.
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