About the role
Sales & Marketing Track
Are you a talented and ambitious student at an HBCU, ready to quench your thirst for knowledge and experience? The Coca-Cola Company invites you to apply for our exclusive Start Your Legacy HBCU Externship Program - a deep dive into the exhilarating world of business and innovation. Join us on this exciting journey as we blend education, professional growth, and real-world experiences into a refreshing and career-boosting 6-week adventure! Are you ready?
This application is for the Sales & Marketing career track.
Sales & Marketing Track Description: Thrive at the pulse of business interaction and consumer engagement. Sales and Marketing are the voices of the company, creating compelling narratives around products and services to captivate and retain customers. Spark your creativity and strategic thinking to innovate in branding, digital marketing campaigns, and customer relationship management.
Program Details
Dates: September 28 - November 6, 2026
Weekly Commitments: Participate in one virtual session every Friday from 1:00 - 2:00 PM EST.
Onsite Experience: Culminate your externship with a two-day onsite experience at Coca-Cola's Atlanta Headquarters on November 5-6, 2026.
Please be advised that this role is a contracted position, and individuals hired for this opportunity will not be employees of The Coca-Cola Company. Employment for this role will be facilitated through a third-party agency, and individuals will serve as contingent workers under the agency's employment.
What You'll Do:
Dedicate one hour every Friday to interactive virtual learning and collaboration.
Apply your knowledge and skills in the Final Showcase Competition during the in-person Atlanta onsite experience.
What You Will Gain:
Professional development opportunities through workshops, live training and mentoring sessions
Opportunities to engage with the Coca-Cola network of employees
Exposure to the fast-paced world of the CPG industry and the operations of a leading global brand
A chance to win award dollars based on the showcase competition outcomes.
Eligibility Requirements
Before applying, make sure you meet the following:
College Enrollment: Actively enrolled at an HBCU (Historically Black College or University)
Graduation Date: Graduation date after May 2028.
Must be pursuing an undergraduate degree in Business, Marketing, Economics, Finance, or related field of study
Work Authorization: U.S. citizenship or legal authorization to work in the United States.
Availability: Able to commit to weekly virtual sessions and attend the in-person experience on November 5-6, 2026, in Atlanta.
Pay and Benefits
Contracted externs will earn $250 per week for participating in required sessions
Opportunity to compete for award dollars during the in-person experience
All travel-related expenses are covered for the in-person experience finale in Atlanta.
Application Process
Interested candidates should submit an application package including:
Current Resume: Highlight your education, skills, and experience relevant to this opportunity.
Cover Letter: Tell us why you're the perfect fit for this externship and why you want to work with The Coca-Cola Company.
Availability Confirmation: Acknowledge your commitment to participating in the November 5-6, 2026 in-person experience
organization
Location(s):
United States of America
City/Cities:
Remote
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 16, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role