Telli

Founding Marketing Manager

Remote, Germany remote Entry Salary not listed
remote Technology & IT Curated
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About the role

about us

Every 10 minutes, 18 million conversations happen between businesses and consumers around the world.

For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with businesses.

AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company - from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations businesses will handle is going to explode in the coming years.

At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy, getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and we intend to win it.

We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership over what we do, all while still staying humble and keeping a low-ego culture.

Check out our principles to see how we work.

Your mission
As our Founding Marketing Manager, you make sure telli shows up in the market with the same quality, speed, and ambition with which we build our product.
You turn ideas into campaigns, launches into momentum, and content into pipeline. You work closely with founders, Product Marketing, and Marketing Ops to bring telli’s story into the market across content, events, social channels, and our website.
This is a broad, hands-on role. You do not wait for perfect briefs. You take ownership and make things happen.

what you'll do
Own campaigns: you plan and execute marketing campaigns across email, social, website, events, partnerships, and paid channels.
Build our content engine: you create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Turn launches into moments: you work with Product Marketing to execute launches across every relevant customer-facing channel.
Own events and field marketing: you organize webinars, dinners, conferences, and customer events from idea to follow-up.
Build telli’s founder brand: you turn founder ideas, customer conversations, and market insights into high-quality content.
Run creative projects: you develop campaign concepts and create strong assets yourself or with support from freelancers, agencies, and AI tools.
Improve our public image: you create and update landing pages, campaign pages, and conversion journeys together with Product Marketing and Marketing Ops.
Experiment with new channels: you test new formats, partnerships, campaigns, and distribution opportunities, and scale what works.
Measure impact: you work with Marketing Ops to understand which activities create attention, pipeline, and revenue.

what makes you a great fit
You have 3+ years of experience in marketing, ideally in a B2B startup or scaleup.
You are an excellent writer: you can turn rough ideas into strong copy in both German and English.
You have taste: you know what high-quality content, design, and brand execution look like.
You are a maker: you are comfortable writing the first draft, building the page, editing the asset, or launching the campaign yourself.
You are creative and structured: you generate strong ideas and reliably deliver them on time.
You are AI-pilled: you use AI to research, write, design, automate, analyze, and move faster.
You have commercial sense: you understand that marketing exists to acquire, convert, and grow customers.
You work autonomously: you do not need detailed instructions to make progress.
You have high agency and high urgency: you unblock yourself, keep momentum high, and focus on what matters most.
You want to work on-site 5 days a week in Berlin.

you may not be a good fit if…
You only want to own one marketing channel.
You prefer managing agencies to doing the work yourself.
You need a detailed brief and several rounds of sign-off before starting.
You enjoy ideation more than execution.
You are uncomfortable juggling multiple projects at once.
You do not enjoy writing or working directly with customers.
You are not comfortable working at a high standard in both German and English.
You want to work remotely. We’re an in-person team.
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Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role
Technology & IT Business Development Digital Marketing Sales Writing remote

Likely questions

  1. Tell us about work you have done that is close to the Founding Marketing Manager role.
  2. How would you approach your first 30 days at Telli?
  3. Which of Business Development, Digital Marketing and Sales have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with Business Development, Digital Marketing and Sales.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Founding Marketing Manager role because I can bring practical experience in Business Development, Digital Marketing and Sales, learn the team quickly, and contribute to the outcomes Telli needs from this hire.

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