Mistral.ai

Field Marketing Manager, DACH

Munich, Germany full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

About Mistral
Mistral provides full-stack AI solutions: from frontier models to developer tools, applications, and compute. We partner with enterprises tackling the hardest problems—across high-stakes industries like finance, manufacturing, defense, healthcare, and the public sector—co-creating customized AI systems that they can run on their terms.
We are a dynamic, collaborative team passionate about AI and its potential to transform society. Our diverse workforce thrives in competitive environments and is committed to driving innovation. Our teams are distributed between Europe, North America, Asia and the Middle East. We are creative, low-ego and team-spirited.

Role Summary
As Field Marketing Manager for the DACH region, you will own and execute Mistral’s field marketing strategy, driving brand awareness, demand generation, and revenue growth. You’ll lead the end-to-end planning and delivery of external events, owned events, localized campaigns, ABM initiatives, and partner marketing activities.
This role is ideal for a strategic thinker and hands-on project manager who excels in a collaborative, high-growth environment. Your work will directly advance our mission: delivering frontier AI to the world’s leading organizations to solve their toughest challenges.

What you will do
Own the regional field marketing plan and budget for the DACH region aligned to go-to-market objectives.

Partner with regional sales leadership to translate territory priorities and target accounts into field marketing programs.

Execute the plan of field programs from end-to-end across third-party conference sponsorships, Mistral-owned events (e.g., summits, roundtables, forums), account-Based Marketing (ABM) programs and campaigns.

Manage project timelines, vendor relationships, logistics, and speaker coordination with precision.

Allocate and optimize the regional marketing budget aligned with field marketing objectives.

Monitor and report on progress against objectives and the regional territory plan. Analyze campaign-level results, extract learnings, and iterate on strategies for continuous improvement.

Proactively engage with key stakeholders to ensure program success from sales, product marketing, demand gen, comms, public affairs.

About you
5+ years of experience in field marketing, with a focus on owned events, conference sponsorships, partner marketing, and ABM.

Enterprise B2B tech background, with a deep understanding of enterprise selling and B2B tech business models.

Proven experience managing field marketing programs in the DACH region.

Strategic thinker and problem solver, able to translate business needs into actionable field marketing plans.

Strong project management skills, with the ability to deliver in a fast-paced, high-growth environment.

Fluent in German and English.

Self-starter mindset: Result-oriented, resourceful, innovative, and intellectually curious.

No ego, highly committed, with a growth mindset and the ability to quickly grasp complex topics.

What We Offer
We offer a comprehensive benefits package designed to support your well-being, growth, and work-life balance. Benefits vary by country and may include healthcare coverage, parental leave, retirement plans, relocation support, wellness programs, meal and transportation allowances, and other location-specific perks.
For the most up-to-date details on benefits available in your location, please refer to our Benefits page.

Privacy Policy
Your privacy matters to us. You can learn more about how we handle your personal data in our Applicant Privacy Policy.
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Mid
Technology & IT Digital Marketing Finance Operations Project Management Sales Mid level

Likely questions

  1. Tell us about work you have done that is close to the Field Marketing Manager, DACH role.
  2. How would you approach your first 30 days at Mistral.ai?
  3. Which of Digital Marketing, Finance and Operations have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Digital Marketing, Finance and Operations.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Field Marketing Manager, DACH role because I can bring practical experience in Digital Marketing, Finance and Operations, learn the team quickly, and contribute to the outcomes Mistral.ai needs from this hire.

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