Forma.ai

Account Executive

Canada, USA full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:

As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation.

Your contributions will include:

Strategic Sales Leadership

Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts

Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization

Develop tailored sales strategies to penetrate key accounts and expand existing relationships

Revenue Growth & Pipeline Management

Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting

Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity

Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities

Process Optimization & Execution

Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles

Ensure seamless handoff between sales and implementation teams for a world-class customer experience

Optimize sales processes to reduce friction and increase efficiency in deal execution

Technology & Tools

Utilize our revenue technology stack to track, manage, and optimize sales performance

Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement

Cross-Functional Collaboration

Partner closely with Marketing, RevOps, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding

Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities

What we're looking for:

5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology

A track record of exceeding quota, with experience closing six- and seven-figure deals

Deep expertise in navigating complex enterprise sales cycles and engaging senior executives

Strong analytical skills, with the ability to leverage data and insights to drive decision-making

Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition

A collaborative, team-first mindset, with experience working closely with Marketing, RevOps, and Product teams

Additional Job Info:

This position is for an existing vacancy

Salary range: $100-150K base salary plus commission

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.

Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.

Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Content Writing Human Resources Operations Sales Mid level full-time

Likely questions

  1. Tell us about work you have done that is close to the Account Executive role.
  2. How would you approach your first 30 days at Forma.ai?
  3. Which of Content Writing, Human Resources and Operations have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Content Writing, Human Resources and Operations.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Account Executive role because I can bring practical experience in Content Writing, Human Resources and Operations, learn the team quickly, and contribute to the outcomes Forma.ai needs from this hire.

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