About the role
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
What's the Opportunity:
We’re looking for a high-output, strategic operator to own and execute AssetWatch’s key marketing programs, including fully owning long-term core media relationships, supporting strategic partnership plays, and building emerging influencer initiatives.
This role sits at the intersection of strategy and execution. You’ll collaborate closely with marketing leadership to shape program direction, then take full ownership of execution, performance, and day-to-day partner engagement.
You’ll also play a critical role in bringing campaigns to life—managing training and partner events, co-marketing programs, and content initiatives that drive pipeline and engagement.
This is a fast-paced, evolving environment where priorities shift and speed matters. Success in this role requires strong judgment, adaptability, and the ability to balance strategic thinking with hands-on execution.
Note: This role is only open to candidates residing in EST or CST
strategic thinking with hands-on execution.
What You’ll Do
Own and execute key strategic media and partner programs
Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team
Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics
Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals
Standardize processes that improve consistency, predictability, and scalability of partner-led motions
Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth
Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations
Lead event execution and support partner initiatives
Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
Evaluate event performance and contribute to recommendations for future investments
Contribute to campaign strategy, messaging, and content
Help shape campaign briefs, partner messaging, and promotional plans
Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally
Ensure messaging is clear, concise, and tailored to partner audiences
Adapt messaging in real time during partner conversations and campaign execution
Support and scale influencer and external programs
Identify and coordinate with industry voices, creators, and external partners
Assist in briefing, content development, and campaign execution for influencer initiatives
Manage timelines, publishing schedules, and campaign tracking
Collaborate with leadership to evolve and scale the program over time
Track performance and drive accountability
Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence
Own follow-through on partner deliverables, timelines, and reporting
Contribute to partner reviews and internal updates with clear insights and recommendations
Continuously optimize programs based on performance data and feedback
What You Bring
3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation
Proven ability to own and execute marketing programs tied to pipeline goals
Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously
Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact
Experience working with external partners and vendors, with the ability to build trust and manage relationships effectively
Strong communication skills, including the ability to lead conversations, read the room, and adapt messaging in real time
Experience executing events, webinars, and co-marketing campaigns
Solid content instincts—able to contribute to messaging, briefs, and campaign development
Comfortable working in a fast-moving, evolving environment with shifting priorities
Strong executive presence with experience influencing senior stakeholders internally and externally
Program-building mindset with experience developing repeatable frameworks and scalable processes
Ownership mentality with a bias toward action, accountability, and results
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$95,000—$100,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
Originally posted on Himalayas