About the role
At Meal Ticket, we empower the people and organizations who feed our communities. We are seeking a hands-on Director, Demand Generation to lead and execute our go-to-market engine, driving scalable pipeline growth through a high-leverage mix of strategy, campaign execution, and cutting-edge technology. Sitting at the center of our revenue motion, this player-coach role combines strategic full-funnel ownership with direct execution—giving you total visibility across paid media, SEO, lifecycle marketing, and ABM while working directly alongside our CRO.
We intentionally designed this role around an 80/20 split: 80% strategic demand generation tied directly to a pipeline target, and 20% cross-functional generalist work (product marketing support, sales enablement, and launch execution). You’ll own our end-to-end go-to-market motion alongside a lean, high-leverage resourcing model: one Content Strategist, a third-party paid/SEO agency, and a 13-agent AI marketing stack orchestrated by a Head-of-Marketing AI agent.
Key Objectives & Impact
Pipeline Ownership: Direct accountability for marketing-sourced pipeline, MQL-to-SQL conversions, and CAC efficiency.
Full-Funnel Demand Gen: Lead paid media, SEO, lifecycle marketing, webinars, events, and ABM campaigns targeted at our operator ICP.
Orchestration & Execution: Act as a true player-coach—setting strategy for your agency, direct report, and AI stack while personally shipping high-priority campaigns.
Sales Alignment: Partner directly with the CRO on monthly funnel reporting and pipeline forecasting.
Is This Role Right for You?
You thrive on direct execution: You prefer shipping your own work and leveraging cutting-edge AI to accomplish your goals
You’re tied to revenue: You have a proven track record of owning and hitting a hard pipeline number.
You’re an AI-forward marketer: You are fully comfortable directing and optimizing automated AI agent workflows to multiply output.
What Success Demands in Year One
Hitting the Pipeline Target: Consistently deliver against marketing-sourced pipeline goals committed directly to the CRO.
Building a Predictable Engine: Establish a scalable, repeatable channel mix with fully validated CAC efficiency across all programs.
Maximizing AI Operations: Orchestrate and continuously refine the 13-agent AI stack to drive significantly higher marketing output than traditional team structures can deliver at this budget.
What you will bring
Bachelor’s degree
10+ years in B2B SaaS demand generation, including at least 2 years owning a pipeline number.
A record of building multi-channel programs (paid, SEO, lifecycle, events) with tangible results.
Fluency with modern martech and AI tooling.
Comfort being measured on pipeline outcomes.
Ability to work effectively in matrixed global organization
Experience partnering with the CRO and CFO on pipeline and forecasting
Preferred
Credibility in vertical SaaS or hospitality technology, or a demonstrated ability to ramp into a new vertical quickly.
Please note: you must reside in one of the following states to qualify for this role - AZ, CT, FL, GA, ID, IN, KS, MI, MO, NC, NH, OH, PA, SC, TN, TX, VA
Salary: $180 - 230k OTEOriginally posted on Himalayas