About the role
HACOY is a slow luxury brand from Munich, founded in 2021. Designed in Rome, made only in Italy and Lithuania. Shown in Paris, popped up in Barcelona, at home in our showroom at Maistraße 21.
We are looking for the founder's right hand: someone who works with AI every day, makes our content and finishes the marketing that never gets done. Paid mandatory internship (Pflichtpraktikum), Munich, hybrid, starting now. And we are looking further than that: someone to grow with the founder and become HACOY's first full time employee.
Tasks
You work directly with the founder and see how a brand really runs, from the first customer message in the morning to the campaign that goes out at night.
• AI first. You use AI for drafting, planning, research, content ideas and small tools. It is how we work, and you push it further.
• Content. Photos, video and texts for the shop, the newsletter and the website. You make things, not slide decks.
• Marketing. You run the campaigns and the newsletter, and you finish the small things that never get done.
• Right hand. You take the work off my desk that should not be there. Mails, suppliers, follow ups, appointments.
• You get one area of your own and run it end to end. And you challenge my ideas. That is expected.
Mostly in the showroom, around two days a week from home.
Requirements
• You use AI every day, or badly want to. Tools change, curiosity does not.
• You make content quickly. Photo, video, text, in whatever tool you are fastest in.
• You write well in English and German.
• Entrepreneurial: you want things finished, not discussed.
• A feeling for aesthetics, quality and people.
• Admin is part of this job. We say that out loud, and you are fine with it.
• Your study regulations require this internship, and you can prove it. Without that, ask us about our working student role.
Benefits
• 800 € per month, one of the best internship salaries a brand of this size pays in Munich.
• You work directly with the founder, no hierarchy, no bureaucracy, real decisions from day one.
• Our showroom in the heart of Munich as your workplace, plus part of the week from home.
• AI tools and our own systems at your fingertips, and the time to learn them properly.
• Access to the whole brand: shoots, events, retail and brand ambassadors.
• Staff discount on our own pieces.
• A real path into a permanent role if it fits on both sides.
• A qualified reference letter at the end of your time with us.
• No fruit basket.
If you have always felt that you think too much about everything, overflow with ideas and fit in no box, you are in the right place.
No CV, no cover letter. Send us a video under thirty seconds instead: who you are, what you last built or made, and why HACOY. Add proof from your study or examination regulations that the internship is mandatory. If you used AI to make the video, tell us how.
What happens next:
1. You send us your video. Subject: Application: Founder's Right Hand (Pflichtpraktikum)
2. We reply within one week.
3. If it fits, we invite you to the showroom in Munich. You get to know the brand, see your workplace and we talk.
4. If it feels right for both sides, we start.
We are not looking for the perfect CV. We are looking for the right person.
Maximilian Rupp,
Founder HACOY
HAppiness. Comfort. jOY.
Designed in Rome, at home in Munich.
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