Wing Assistant

GTM Automation Engineer, Outbound Marketing

Serbia full-time Mid RSD3,500 - RSD6,500
full-time Mid level Technology & IT Salary listed Curated
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About the role

About Wing
Wing is one of the world’s largest virtual talent companies, venture-backed and based in San Francisco. Leveraging our global scale, millions of applicants, and deep operational expertise, we’re now building next-generation AI and automation products. Across both sides of our business, we help companies automate workflows, scale revenue, and unlock world-class global talent.
As part of this evolution, we are building a high-scale outbound engine to reach SMBs and mid-market companies at scale. This requires a new kind of role - one that blends engineering, automation, experiment velocity, and GTM execution.
About the Role
We are hiring a full-time GTM Automation Engineer to architect, automate, and optimize our outbound growth systems. This is a hybrid role combining Clay automation expertise, light engineering, outbound infrastructure, experimentation, and crisp copywriting.
You will build and maintain the machine behind our outbound engine: Clay workflows, enrichment pipelines, domain infrastructure, multi-tool integrations, personalization systems, and data dashboards. You will run high-velocity experiments, write conversion-focused outbound copy, troubleshoot deliverability, and scale sending volume across hundreds of thousands of leads.
You will work closely with our marketing, product, and sales teams - but you will own your domain with a high degree of autonomy. The systems you build will directly drive pipeline, revenue, and go-to-market strategy. This is a highly technical, high-leverage role that sits at the intersection of engineering and growth. The impact you make here will be massive.
Responsibilities
You will own the entire outbound automation machine, including:
1. Clay Workflows & Lead Infrastructure

Build advanced Clay workflows for scraping, enrichment, verification, scoring, routing, and personalization

Use APIs, webhooks, and custom code steps to automate data pipelines

Create ICP logic, trigger systems, and multi-step lead flows

2. Multi-Domain Email Infrastructure, Deliverability, Verification

Set up hundreds, up to thousands of domains, warming, DNS, DMARC, DKIM, SPF

Build scalable campaign systems in Instantly using Apollo data

Know the ins and outs of email verification: LeadMagic, BounceBan, and more

Maintain deliverability and sending health across all domains

Implement verification, cleansing, and bounce prevention

3. Experiments & Optimization

Ship several outbound experiments per week, measure results

Test variations of copy, subject lines, offers, personas

Build dashboards to track open → reply → meeting → revenue

Identify bottlenecks and improve system performance continuously

4. Copywriting & Messaging

Write clear outbound emails and short-form sequences

Use Clay’s AI rewriting + dynamic variables for deep personalization

Create persona-based messaging frameworks

5. Data & Engineering Tasks

Write small scripts (Python, JavaScript) when needed

Integrate tools through API calls and workflows

Clean, transform, and normalize data

Maintain accurate metrics and reporting

Outcomes You Will Be Accountable For
Scaling outbound sending volume from 5k → 50k → 250k+ emails/month
Improving reply rates and meeting-booked rates through experimentation
Reducing cost per qualified meeting
Building a predictable outbound funnel that feeds Sales every day
Ensuring strong deliverability across all domains and systems
Automating manual steps so the outbound engine becomes self-sustaining
RequirementsMust-Have

Expert-level Clay experience (advanced formulas, automations, integrations)

Strong experience with Apollo and Instantly

Ability to write clean, concise outbound copy in English

Experience setting up email domains, DNS, verification, warming

Ability to write scripts with Python/JS

Strong data skills (normalization, dedupe, cleansing, schema design)

Experience running large-scale outbound campaigns

Strong analytical and experimentation mindset

Portfolio/GitHub/work samples showing past automation work

Nice-to-Have

Experience with CRMs (HubSpot, Pipedrive, Salesforce)

Experience in B2B SaaS outbound

Built outbound systems sending 100k–1M+ emails/month

Experience with dashboards (Looker Studio, Retool, Metabase)

Familiarity with web scraping tools and unofficial APIs

Who You Are

You think in systems and flows

You get excited about automating something that used to take hours

You are comfortable working in a high-velocity environment

You enjoy solving messy data problems

You can write copy and write scripts

You like shipping experiments, not sitting in meetings

You want ownership - not micromanagement

Why Work With Us

Work directly with the CEO (fast decisions, zero bureaucracy)

Build one of the most advanced outbound engines in the world

Competitive salary for top talent

Remote-first team

High autonomy, high speed

Massive growth opportunity

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT API integration Content Writing CRM Data Analysis Digital Marketing Mid level

Likely questions

  1. Tell us about work you have done that is close to the GTM Automation Engineer, Outbound Marketing role.
  2. How would you approach your first 30 days at Wing Assistant?
  3. Which of API integration, Content Writing and CRM have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with API integration, Content Writing and CRM.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the GTM Automation Engineer, Outbound Marketing role because I can bring practical experience in API integration, Content Writing and CRM, learn the team quickly, and contribute to the outcomes Wing Assistant needs from this hire.

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