CSC Generation

Senior Frontend Engineer

India full-time Senior Salary not listed
full-time Senior level Technology & IT Curated
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About the role

CSC Generation is the AI-native holding company re-engineering omnichannel retail. We acquire iconic brands and transform them with Genesis, our operating platform combining a Data Fabric, Automation Engine, proprietary tools, and shared services to modernize operations, elevate customer experience, and expand margins. With $1B+ in revenue across 13 brands, our portfolio includes Sur La Table, Backcountry, One Kings Lane, and others that serve as real-world innovation labs.

Reports to: [Engineering Manager / Director of Engineering]
About the Role

As our Senior Front End Engineer, you will be a key contributor on CSC Generation's shared services engineering team, building the frontend experiences that power our portfolio of omnichannel retail brands. This role exists because we are accelerating the development of Genesis — our unified operating platform — and need engineers who can ship fast, write clean code, and raise the bar on quality across a complex, multi-brand environment.

You will partner closely with product, design, and backend engineering to deliver React- and TypeScript-based web applications at scale, integrating AI-driven tooling into your workflow as a force multiplier. At six months, success looks like owning significant feature areas end-to-end, having shipped measurable improvements to performance or user experience, and actively leveling up the engineers around you through code review and mentorship.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do

Design and develop well-tested, scalable web applications using React, TypeScript, and modern frontend frameworks.

Explore and integrate AI development tools to streamline workflows and improve user engagement across brand properties.

Deliver new features and optimize existing experiences in an agile environment, working at speed and scale across multiple brands.

Conduct code reviews, provide constructive feedback, and mentor junior engineers on best practices.

Write and maintain unit tests and automated test suites to ensure code quality and long-term reliability.

Stay current on frontend engineering trends, design patterns, and AI-driven development tooling and bring relevant insights back to the team.

Required Qualifications

5+ years of experience building complex, high-performing web applications

Deep expertise in React and JavaScript ES6/TypeScript

Solid understanding of web performance, accessibility, and security best practices

Proven track record of writing clean, maintainable, and testable code

Strong problem-solving, debugging, and analytical skills

Excellent collaboration and communication abilities

Preferred Qualifications

UX/UI design sensibilities and experience collaborating closely with product designers

Functional programming experience

Hands-on exposure to AI development tools such as ChatGPT, Copilot, or similar

Why Join

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.

AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you will build a modern tech stack that sets you apart in any industry.

Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.

Interview Process

Recruiter Screen: A 30-minute conversation with our recruiting team to discuss your background, the role, and CSC Generation's mission and portfolio.

Technical Challenge: A short take-home or live exercise focused on frontend problem-solving and AI tooling so we can understand how you approach execution.

Deep-Dive Interviews: Structured conversations with engineering leadership and cross-functional stakeholders covering your technical expertise, product mindset, and collaboration style.

Final Interview: A final round with senior leadership to assess fit, scope, and long-term opportunity.

Reference Checks: Conducted in parallel with the final stages where possible.

Offer: We move quickly for the right candidate.

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Senior
Technology & IT Javascript Operations Project Management UI design Writing Senior level

Likely questions

  1. Tell us about work you have done that is close to the Senior Frontend Engineer role.
  2. How would you approach your first 30 days at CSC Generation?
  3. Which of Javascript, Operations and Project Management have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Javascript, Operations and Project Management.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Senior Frontend Engineer role because I can bring practical experience in Javascript, Operations and Project Management, learn the team quickly, and contribute to the outcomes CSC Generation needs from this hire.

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