Hard Rock Digital

Lead BI Analyst - Sportsbook

United States full-time Senior Salary not listed
full-time Senior level Technology & IT Curated
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About the role

What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?
What's the position?
As Lead Sportsbook BI Analyst, you'll be a senior analytical leader on our BI team, reporting to the Senior Manager of Sportsbook BI. You'll drive strategic insights that shape our sportsbook's competitive position and bottom-line performance. Your deep understanding of sports betting combined with analytical rigor will identify opportunities, optimize operations, and influence executive decisions that move the business forward.
Key Responsibilities:

Drive business performance insights. Proactively identify revenue opportunities, margin improvements, and strategic risks across trading, pricing, product, and customer behavior. Translate complex data into compelling narratives that influence sportsbook strategy and investment decisions

Be a strategic advisor to leadership. Partner with VP and Director-level stakeholders across Trading, Product, Marketing, and Operations to answer critical business questions and shape strategic direction. Push back on the framing of a request when the data warrants it

Own high-impact analytical projects. Lead our most complex analyses from the point where the problem is still undefined through implementation, delivering insights that directly influence P&L, customer strategy, and competitive positioning

Build scalable analytical infrastructure. Partner with Data Engineering to create robust data products and models (using tools like DBT, Snowflake, Databricks) that enable the team to work faster and answer harder questions

Elevate the team. Set the standard for analytical excellence, mentor other analysts, and demonstrate "what good looks like" in everything from stakeholder engagement to technical execution

Requirements
What are we looking for?

Deep expertise in Business Intelligence, Data Analytics, or Data Science, with direct experience in sports betting or gaming

Strong command of US sports and sports betting markets, with understanding of sportsbook economics and key performance drivers

Proven track record of influencing business strategy and driving measurable outcomes through analytics

Expert-level SQL and advanced proficiency in Python or R for analysis and modeling

Fluent with AI tools to extend analytical range, from automation to LLM-powered workflows, applied to work you could deliver without them

Strong data visualization skills (Tableau, PowerBI, or similar), paired with the storytelling ability to turn complex analysis into insight leadership can act on

Advanced understanding of probability, statistics, and their application to business problems

Comfortable building data products and partnering with technical teams to scale analytical capabilities

Proactive ownership mindset paired with insatiable curiosity, spotting the opportunities others miss and asking the questions nobody else is asking

What's in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:

Competitive pay and benefits

Flexible vacation allowance

Flexible work from home or office hours

Startup culture backed by a secure, global brand

Opportunity to drive decision-making for a sportsbook enjoyed by millions as part of a passionate team

Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).
Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Senior
Technology & IT Content Writing Data Analysis MySQL Operations Python Senior level

Likely questions

  1. Tell us about work you have done that is close to the Lead BI Analyst - Sportsbook role.
  2. How would you approach your first 30 days at Hard Rock Digital?
  3. Which of Content Writing, Data Analysis and MySQL have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Content Writing, Data Analysis and MySQL.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Lead BI Analyst - Sportsbook role because I can bring practical experience in Content Writing, Data Analysis and MySQL, learn the team quickly, and contribute to the outcomes Hard Rock Digital needs from this hire.

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