Improvado

Principal Marketing Analytics Consultant

United States full-time Senior $70,000 - $110,000
full-time Senior level Technology & IT Salary listed Curated
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About the role

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.
We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
About the Role
The Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.
We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.
Responsibilities

Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup.

Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.

Manage and enhance data transformations with dbt where necessary.

Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.

Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.

Use Git for version control and collaboration.

Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.

Leverage AI tools to be 10x more productive than the average analyst.

Must Have Qualifications

3+ years of experience as Data Analyst with marketing data

Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all.

Proficiency in SQL

Proficiency in data modelling (dbt preferred)

Knowledge of Google Analytics (advanced level, for business understanding)

Experience with Git

English C1 level with excellent written and verbal communication (client-facing role)

Strong analytical skills, proactive problem-solving, and high attention to detail

Comfortable with ambiguity and able to drive clarity with clients and internal teams

Hands-on experience with QA/UAT processes

Proficiency with AI tools and ability to learn new ways of working is essential

Nice to Have

Knowledge of Google Analytics Data Streams.

Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.).

Understanding of Marketing Mix Modeling (MMM) concepts.

Prior experience in marketing agency.

What We Offer

Remote-first environment.

Competitive base salary.

Stock options.

Medical, and dental benefits.

401K plan.

Unlimited PTO.

13 paid holidays.

Professional development reimbursement.

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Senior
Technology & IT Data Analysis Digital Marketing MySQL Remote Collaboration SQL Senior level

Likely questions

  1. Tell us about work you have done that is close to the Principal Marketing Analytics Consultant role.
  2. How would you approach your first 30 days at Improvado?
  3. Which of Data Analysis, Digital Marketing and MySQL have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Data Analysis, Digital Marketing and MySQL.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Principal Marketing Analytics Consultant role because I can bring practical experience in Data Analysis, Digital Marketing and MySQL, learn the team quickly, and contribute to the outcomes Improvado needs from this hire.

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