About the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Marketing Manager (Brand / Category) Ninja, Central Europe
Our purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Brand Marketing Manager will play a key role in the regional Ninja marketing team, driving the development and execution of marketing commercialization plans across Central European markets that drive profitable and sustainable growth for the business.
This role will own the product , marketing plans and assortment execution plans (incl. go-to-market plans), drive marketing plans and work closely with in-country cross functional teams to help ensure excellence of execution.
You'll help build and execute integrated marketing plans that resonate with Central European consumers, support commercial goals, and strengthen our presence in the region. Working cross-functionally with local sales teams, the social marketing team, trade marketing, PR, and the wider global marketing team, you'll bring insight, creativity, and precision to the day-to-day of driving performance.
The ideal candidate works well independently, brings a strong sense of ownership and personal responsibility, and is collaborative by nature — with the drive to help create the impossible!
Roles and Areas of Responsibility
Develop and implement Central Europe specific marketing strategies aligned to local consumer needs and retailer priorities.
Partner with the Global Marketing Hub to support Marketing across in-store and online execution across the region.
Build category understanding: track price, positioning, competitive landscape and market needs; digest insights and help shape recommendations on product assortment and roadmap.
Execute the category portfolio and lifecycle, from introduction to end-of-life.
Deliver category/brand positioning strategies, product concepts and pricing input with the goal of increasing marketability and sales.
Help spot potential obstacles early, flagging issues and proposing solutions during the commercialization process.
Communicate the value proposition of products to the sales team and support development of sales tools.
Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis.
Work closely with local Sales and Retail teams to support activation across key accounts, helping drive conversion and brand visibility.
Track campaign performance, report on KPIs, and help refine plans to improve ROI and in-market effectiveness.
Build strong working relationships with Central European retail partners, supporting distribution-focused initiatives.
Mandatory: German and Englisch language (both fluent/native level)
Frankfurt based
Attributes and Skills
Ability to work in a fast-paced, detail-oriented & deadline-driven environment.
Resourceful, well organised, highly dependable, and efficient.
Able to take ownership of projects and manage them independently to completion.
High energy level with ability to multitask and adapt to changing direction.
Strong written and verbal communication skills.
Solid presentation skills.
Highly analytical.
Education and Experience
Educated to degree level in marketing or equivalent.
8-10 years of Marketing and/or Category Management experience within consumer goods.
Significant experience in a senior marketing role or channel/distribution role, ideally with a focus on Central Europe retail environment (working with consumer electronics retailers is a plus).
A strong record of delivering commercially successful marketing campaigns across physical and digital retail channels.
Proven project management skills and ability to work across functions and geographies.
Solid analytical capabilities, with an understanding of performance metrics and ROI.
A collaborative, proactive approach with strong communication skills in German and English (Polish language skills a plus).
Strong PowerPoint and Excel skills.
Creative thinking and problem-solving skills.
Experience with financial analysis to make marketing recommendations.
Experience leveraging consumer insights to support marketing programs and campaigns.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at