Orchard

Head of Sales/GTM

Remote remote Mid $100 - $100
remote Mid level Technology & IT Salary listed Curated
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About the role

Headquarters: Wyoming, United States
URL: http://orchard.co

About Orchard

'Orchard' began as the in-house creator programme behind 'In Print We Trust'. That programme took the brand to over a billion views a month and the 13th most-mentioned fashion brand on TikTok UK, and put thousands of creators on contract.

We have now launched it as a business in its own right, selling guaranteed organic views with product placement to brands.

This is how brands grow now. Celsius, Bloom, Cal AI and Polymarket became big because thousands of creators had the product in their videos at the same time.

The business is at multi six-figures in its first month operating from inbound. You'll build the sales side from scratch: pipeline, pricing, contracts, the first hires.

About the role

What brands buy is simple: a number of views, at one CPM, guaranteed. You'll take the machine and find every way it can be sold. Some we can see: white-label it to agencies; sell it to labels as sound seeding; sell it to retailers and CPG brands as launch momentum; sell managed supply to creator platforms in the markets they can't cover. Some we can't see, and that's where you step in. Perhaps you've got a way in at an AI lab that buys creator footage by the thousand hours, or another channel we aren't even aware of yet.

This is a high-ownership opportunity to build/run sales/growth. So you need to have built revenue from a standing start before, at an agency, a platform or your own company, and have hired and run people who sell.

Requirements

You are comfortable being first: no marketing team, no SDR, a product whose packaging you will change.

You have extreme agency and can be scrappy/inventive.

You've personally closed $100K+ sized deals with agencies, brands or platforms, and you've hired or managed people who sell.

Experience selling to SaaS, ecommerce, DTC, retail and founder-led companies.

You know the UK and US agency and creator world well enough to get 20 meetings from your own contacts in month one.

You understand DTC/ecommerce and Meta advertising.

Benefits

£65,000 - £95,000 base + commission

Unlimited PTO

6% pension contribution

Travel budget for meetings, US trips included

Remote first, with a London desk when you want one

To apply: https://weworkremotely.com/remote-jobs/orchard-head-of-sales-gtm

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Remote Collaboration Sales Head Gtm Technology Mid level

Likely questions

  1. Tell us about work you have done that is close to the Head of Sales/GTM role.
  2. How would you approach your first 30 days at Orchard?
  3. Which of Remote Collaboration, Sales and Head have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with Remote Collaboration, Sales and Head.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Head of Sales/GTM role because I can bring practical experience in Remote Collaboration, Sales and Head, learn the team quickly, and contribute to the outcomes Orchard needs from this hire.

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