About the role
Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
outbound ABM
pipeline creation
system design
experimentation
sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
Build and maintain the TAM
Define ICP, segmentation, and targeting
Create an evergreen system to identify high-fit accounts
Develop account scoring (Tier 1 / Tier 2 / Tier 3)
Own the outbound motion
Design messaging and sequences (email + LinkedIn)
Work directly with SDR to improve reply rates and meeting conversion
Run weekly experiments (targeting, messaging, offers)
Build the GTM system
Connect TAM → CRM → outbound workflows
Ensure accounts and contacts are enriched and up to date
Define tracking for pipeline and engagement
Develop signal-driven outreach
Identify triggers (hiring, product launches, funding, etc.)
Build a system to prioritize accounts based on signals
Create playbooks and enable the team
Develop repeatable ABM playbooks (1:1 and scaled)
Build messaging templates and objection handling
Train SDRs and document processes for scale
Support deal execution
Help create assets (case studies, calculators, data samples)
Incorporate sales feedback into messaging and targeting
What Success Looks Like
Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
Strong outbound conversion (reply rate → meeting rate)
A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
Proven experience building outbound / ABM pipeline
Track record of generating qualified meetings or pipeline
Strong understanding of ICP, targeting, and messaging
Hands-on operator (not just strategy)
Comfortable working in a fast-paced startup
Deep experience with Clay, Sales Nav, or sequencing tools
Experience with SaaS platforms (GTM, recruiting, data, AI)
Experience training SDRs and building playbooks
Benefits
Build the outbound GTM engine from scratch
Work directly with the founder
High ownership and visible impact on revenue
Opportunity to shape how the company scales
Originally posted on Himalayas