About the role
Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
We are seeking a Industry Regional Marketer to execute Sphera’s integrated industry marketing campaigns in Europe. Reporting to the Industry Marketing Team Lead, you will be responsible for campaign execution, regional adaptation, and sales alignment to generate pipeline and accelerate growth in your assigned region.
Responsibilities
Campaign Execution: Execute full-funnel, multi-channel campaigns tailored for your region and industry, leveraging digital, events, and ABM tactics.
Sales Enablement: Collaborate closely with regional sales teams to ensure campaign alignment, follow-up, and pipeline acceleration.
Event Marketing: Manage execution of key regional events, webinars, and tradeshows in partnership with corporate event marketing.
Digital Integration: Partner with Sphera’s digital marketing team and their selected digital agency to localize and optimize paid, SEO, email, and website campaigns for regional audiences.
Content Activation: Adapt global content, thought leadership, and case studies to regional customer needs, ensuring relevance in partnership with content and digital agencies.
Analytics & Reporting: Monitor campaign performance, track lead flow and pipeline impact, and provide insights and recommendations for optimization.
Cross-Functional Collaboration: Work with product marketing, field marketing, and digital marketing to ensure integrated and consistent execution.
Qualifications
4–6 years of B2B marketing experience, preferably in SaaS or risk/sustainability sectors.
Hands-on experience in demand generation, ABM, and campaign execution.
Strong collaboration skills and proven ability to work with sales and marketing teams.
Experience executing events (in-person and virtual) as part of integrated campaigns.
Familiarity with marketing automation, CRM, ABM and analytics tools (e.g. Salesforce, Pardot, Asana and 6sense).
Excellent organizational skills and ability to manage multiple projects simultaneously
Sphera is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
Originally posted on Himalayas