Checkmarx

Vice President, Product Marketing

United States full-time Executive Salary not listed
full-time Executive level Technology & IT Curated
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About the role

Description
Checkmarx is the AI-powered application security leader helping the world’s most security-conscious enterprises secure the software that powers modern life. For more than two decades, our unified platform and services have helped organizations protect human and AI-generated code from the first line through runtime, reducing risk across applications, cloud, and the software supply chain without slowing innovation.​
We’re trusted by 1,600+ customers in 70+ countries, including some of the largest enterprises and governments in the world. Guided by research-led innovation and a developer-first mindset, we help every developer, security team, and enterprise build software that is risk-free by design.
We are looking for an elite product marketing leader to own how Checkmarx’s platform and agentic application security solutions are strategically positioned in the market. Reporting to the CMO and partnering closely across marketing, product management, and sales, this high profile, vision-setting leadership role will oversee the marketing strategy as new solutions are brought to market, driving teams to capture market mindshare and lead a category defining evolution. You will enable sales teams with high-impact tools, leverage market insights to inform strategy, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.
Your Impact

Own the global messaging architecture for Checkmarx One, acting as the primary visionary responsible for defining, simplifying, and articulating the market’s evolution towards agentic application security.

Position Checkmarx as the undisputed leader in AppSec, ensuring our platform positioning continues to shift and lead the industry narrative, dominate analyst evaluations, and wins executive-level mindshare.

Analyze shifting market demands, competitive dynamics, and customer feedback to influence packaging, pricing models, and overall GTM priorities.

Master our key buyer personas and collaborate deeply with global sales leadership to deploy high-velocity sales plays and technical enablement.

Champion an AI-first culture across your product marketing workflows, utilizing advanced automation and AI tools to accelerate content generation, scale enablement assets, and optimize growth marketing execution.

Partner closely with your team members to develop, track, and evaluate product launch plans and key campaigns to hit pipeline and growth targets.

Track the performance of platform and marketing initiatives, analyze adoption and effectiveness by region, product line, and customer segment, and optimize strategy based on real-world data

Requirements

15+ years of experience in enterprise marketing, including a strong, demonstrated track record of leading high-performing product marketing teams in application security, DevOps, DevSecOps, or software supply chain management.

Deep experience creating product messaging in a technical product environment, with the ability to work with product management and sales to position complex products to developers, security teams, and CISOs

Key contributor to platform strategy at a company scaling toward $500M–$1B+ in ARR, with experience in a fast-paced organization

Proven ability to present to C-level audiences, communicating vision, positioning, differentiators, competitive strengths, customer segment value propositions, and market trends

Natural leadership ability; knows how to balance passion, empathy, and grit to build a culture that is accountable, performance-driven, and motivated by opportunity

Strong collaboration skills and relationship-building credibility across all levels and functions, including Engineering, Sales, and Revenue Operations

What we have to offer

Competitive salary

Medical, dental, vision, 401(K), and additional incentives

Culture of community and opportunity to work in a growing organization

Room for career growth and professional development

Training and educational opportunities

Checkmarx Inc. is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail . This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
Originally posted on Himalayas

Interview prep

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Executive
Technology & IT Data Analysis Digital Marketing Operations Sales Executive level full-time

Likely questions

  1. Tell us about work you have done that is close to the Vice President, Product Marketing role.
  2. How would you approach your first 30 days at Checkmarx?
  3. Which of Data Analysis, Digital Marketing and Operations have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Data Analysis, Digital Marketing and Operations.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Vice President, Product Marketing role because I can bring practical experience in Data Analysis, Digital Marketing and Operations, learn the team quickly, and contribute to the outcomes Checkmarx needs from this hire.

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