REPLUG

Head of Sales - App Growth & Mobile Marketing (Remote EU Based)

Berlin, Germany remote Mid Salary not listed
remote Mid level Technology & IT Curated
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About the role

About REPLUG
REPLUG is an award-winning mobile growth agency working with mobile-first brands to design and execute tailor-made strategies via App Store Optimization, Paid Acquisition, Creative Strategies, and Growth Consulting.
Among the brands we helped, you can find FreeNow, Kptncook, Ecosia, FreeCash, Bolt, and many more.
We’re now looking for a Head of Sales to take ownership of our sales engine and work alongside the co-founder to drive expansion strategies.
This is a hands-on sales leadership role. You will start as the senior revenue owner, to drive new business and shape how we sell. Your first mission is to close deals and grow the team following the revenue growth projection.
If you’re looking for a comfortable corporate Head of Sales role with SDRs and a large team already in place, this isn’t it.
If you enjoy building, selling, and scaling something from the ground up, with no politics and just growth opportunities, you’ll love it here.
Your responsibilities
Own revenue generation
• Generate pipeline through outbound and inbound channels
• Lead discovery calls and pitch our services to mobile companies
• Close deals across all REPLUG offerings (ASO, Paid UA, consulting, performance ads)
Run the full sales cycle
• Prospect → qualify → pitch → negotiate → close
• Manage deals end-to-end
Build the sales engine
• Help refine our sales playbook
• Develop scalable outbound strategies
• Turn successful sales motions into repeatable frameworks
Work directly with the founders
• Provide market feedback
• Help shape our commercial positioning
• Influence service packaging and pricing
Build the team (once the engine works)
• Help hire additional sales talent
• Contribute to building the sales organization
Represent the company
• You will be joining industry events and potentially represent the company with speaking engagements.
We are building the team from the ground up. If you enjoy selling, building strategies, and getting things done, then we are looking for you.
Requirements
5+ years of experience selling mobile app marketing, AdTech products, or performance marketing services

Proven track record of closing mid- and high-ticket deals

Strong understanding of the mobile ecosystem (UA channels, attribution, ROAS, LTV, SKAN, MMPs)

Experience running full sales cycles independently

Strong entrepreneurial mindset

Comfortable with outbound prospecting

Business fluent English is a must (any additional European language is a plus)

Nice to have: previous agency experience

This Role Is Not for You If
• You want a pure management role
• You rely heavily on SDRs to generate pipeline
• You prefer large corporate environments with fixed processes
Working conditions and perks
Home Office support for your remote setup.

Mentoring sessions to support your professional development.

Remote work flexibility based across the European Union.

Vouchers and discounts.

24 vacation days per year.

Competitive base + performance-driven commission

High autonomy, zero bureaucracy

Direct access to founders and decision-makers

Education budget (courses, conferences, certifications)

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Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT Digital Marketing Remote Collaboration Sales Head App Mid level

Likely questions

  1. Tell us about work you have done that is close to the Head of Sales - App Growth & Mobile Marketing (Remote EU Based) role.
  2. How would you approach your first 30 days at REPLUG?
  3. Which of Digital Marketing, Remote Collaboration and Sales have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with Digital Marketing, Remote Collaboration and Sales.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Head of Sales - App Growth & Mobile Marketing (Remote EU Based) role because I can bring practical experience in Digital Marketing, Remote Collaboration and Sales, learn the team quickly, and contribute to the outcomes REPLUG needs from this hire.

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