About the role
Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA) licenses. The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.
The group is catering to both retail and institutional client's offering customised pricing and liquidity setups, in providing the world class trading services to its clients, with core values of Integrity, Collaboration, Curiosity, Tenacity, and Excellence.
Advantages of our client
Better spreads (28 on gold)
Better rebates ($15 on gold)
Brokeree for copy trade
Loyalty program for IBs - holidays, gold
Fund support for IBs
Client / cash back
Deposit and trade prior to KYC - 30 seconds to register
About The Role:
Reporting directly to the Marketing Team Leader, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.
Key Responsibilities:
Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.
Content Creation:
Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives.
Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
Market Research & Analysis:
Conduct thorough market research to identify trends, competitor activities, and customer insights.
Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies.
Implement A/B testing and other optimization techniques to continuously improve campaign performance.
Localization & Adaptation:
Ensure all marketing materials and campaigns are culturally relevant and effectively localized, considering language, regulations, and local preferences.
Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.
Stakeholder Collaboration:
Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
Partner with external agencies and vendors to enhance campaign execution and performance.
Performance Reporting:
Develop and maintain dashboards to track and visualize performance metrics.
Compliance & Regulatory Awareness:
Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
Event Management:
Plan, coordinate, and execute marketing events, including trade shows, webinars, and
promotional events.
Ensure events are aligned with overall marketing strategies and objectives.
Collaborate with internal teams and external partners to ensure successful event execution.
Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Qualifications & Experience:
Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies.
Significant experience within the Forex and/or Financial Services industry is highly preferred.
Demonstrable experience leading and managing marketing teams.
Strong understanding of the market, including cultural nuances, consumer behavior, and media landscapes.
Proficiency in developing and executing digital marketing campaigns across various channels.
Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
Strong communication, presentation, and interpersonal skills.
Fluency in English is essential.
Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
Knowledge of relevant marketing technologies and tools.
Originally posted on Himalayas